Leveraging Digital Label Presses for Seasonal and Regional Marketing

If you sell into any type of food or beverage market, you know how important seasonal marketing can be. Whether it’s cookies with box labels themed around the holidays, craft brews with limited edition labels themed around popular sports events like the Super Bowl or March Madness, or limited editions of wine and spirits designed…

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PRINTING United Alliance and drupa Announce Partnership

PRINTING United Alliance, Fairfax, VA, announced last week a new partnership with European printing industry trade show drupa. “PRINTING United Expo’s one-roof approach aligns very strongly with what drupa has brought to the industry over the last seven decades,” says Sabine Geldermann, director of Portfolio Print…

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Shopify Study Delivers Print-On-Demand Product Insights

Shopify, one of the bigger names in the print-on-demand space that appeals to direct-to-consumer customers, released some insight into what specific products are the most popular on its POD platform, giving printers and promotional products distributors a look at what items work right now, and why.

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