Sports marketing often conjures up images of candy bars, spirit wear like T-shirts and hoodies, and banners promoting the latest sponsor of the local high school baseball team. And while all of those items are impactful, to really tap into the unique opportunities in sports marketing through promotional products, distributors should consider the world of…
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As the millennial and Gen Z buying groups have come into their own, less emphasis has been put on purchasing items “just because,” and more focus has been put on purchasing items because they align with a certain cause of belief. Millennials and Gen Z consumers want to buy from companies that support a cause…
Read MoreSpringtime is a season of growth, rejuvenation, and welcoming in everything new. It’s a time for promotional products distributors (PPDs) to freshen their offerings, bringing new styles and decorating methods to their customers. What better way to do that than to partner with a supplier that truly knows what it means to bring something new…
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Put yourself in the end-user’s shoes for a moment. You’re at a concert for your favorite artist. It’s summertime, it’s outside, and everyone is having a great time. You’re standing in line for some cool merch to commemorate the occasion, and as you scan the available options, you see the typical black T-shirt, the tried-and-true…
Read MoreGone are the days of cookie-cutter pen designs and traditional matching shirts with the same logo on every single one. Today’s promotional products consumers no longer want what everyone else has. Instead, they want custom, colorful, unique, fashionable items that not only promote their favorite brands, but align with their customer’s personal passions. Brands now…
Read MoreIt’s a new year, and we all know what that means: new opportunities to offer fresh, impactful items to your local and regional customers. While tried-and-true items like T-shirts and mugs do make an impression on the community, what are you as a promotional products distributor doing to create merch campaigns that are above and…
Read MoreWe’re at that time of year when distributors and their clients are planning New Year campaigns, packages, and events. Most already have initial plans in place, and 2024 is shaping up to be another excellent year. Particularly exciting are the opportunities for distributors in the healthcare, educational, and cause awareness segments. Many nonprofits and charities…
Read MoreNear the end of each year, promotional products distributors everywhere are hearing the same question from most of their customers: “What’s new?” While so many products stand the test of time (for good reason), customers are always on the lookout for that new product or trend that will elevate their branding campaigns going into the…
Read MoreEvery holiday season, the whole world turns its attention to the popular trends and ideal gifts that are topping the year’s charts. While this largely affects the retail landscape, it would be a HUGE opportunity miss, if promotional products distributors didn’t also pay attention to trending holiday needs. Whether certain themes, colors, items, or passions…
Read MoreAs you’re reading this article, there’s a good chance there’s some sort of beverage in your hand or on your desk. In this ever-growing category, the explosion of specialty beverages like flavored seltzers, micro-brewery limited edition drops, and new energy drinks that promise to keep you going have provided the population with a plethora of…
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