Today I’m going to deviate from my usual sales and marketing blog to salute the everyday heroes among us.
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Tag: Marketing
How Does Your Yellow Page Ad Look?
Recently, I’ve had some Yellow Page directories drop onto my driveway in a plastic bag. Years ago, I used to look forward to seeing these and checking out what my competitors were doing. Now, the book goes immediately into the recycle container.
Read More“What If” Questions Help You Build Business… Now!
We all know that top producers in our industry are viewed by their clients as promotional marketing consultants or trusted advisors, not product vendors. In order to be viewed this way, you must uncover opportunities within an account that either increases revenue or solves a problem.
Read MoreTell Your Story by Answering Four Questions
Your problem may not be that you don’t have any value to add. Your problem is more likely that you don’t tell your story in a compelling way.
Read MoreIntegrated Giving
Every other week here on Big Picture Promo we take a macro look at specific components of this industry such as marketing, branding, sales, networking and relationship-building. In taking a macro approach to these topics, we come to understand the fundamental principles at work and can then apply them on a micro level.
Read MoreHow to Get Prospects Calling You
Calls to Action, or CTAs, are words or sentences that encourage and motivate your current clients or best prospects to take immediate action. You want more business, right? An enticing CTA on all your marketing materials can make a big difference in increasing your promotional products sales.
Read MorePower Prospecting Tips for 2013
The best way to begin formulating your sales plan for 2013 is to do a little
“Sales Analysis” of 2012. This is a good time to evaluate what went right and what didn’t in 2012.
What Does Empowering Have to Do With It?
The value of authority and why it belongs with your customers.
Read MoreA New Definition of Marketing
Are you ready to commit to making 2013 your best year yet?
Read MoreMarketing and the Selling Function
For the past four weeks we have taken an in-depth look at the promotional industry from a marketing perspective. Today I am going to shift gears a bit and make all of this marketing mammer-jammer applicable to the selling function.
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