This Rant is about being prepared which affects both our business lives as well as personal. Fire, earthquakes, floods and technology failures can disrupt our business. But so can the loss of spouses, co-workers, business partners, and friends. How prepared are you? How prepared can you be?
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What will trade shows of the future look like and where is our industry going?
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Some of you may be wondering what kind business article this might be. Those who follow my Rant’s know that I often share content that is not typical in business publishing. This is one of those pieces.
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My last Rant expressed frustration that many have with a lack of understanding overseas companies seem to have of our marketplace. The Stephen R. Covey quote in this title pretty much sums up what I want to communicate in this Rant: “Seek First to Understand, Then to Be Understood.”
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In this rant, I’m going to address an old topic that has been covered in depth before, but now appears with the twist of greater visibility via social media—suppliers/manufacturers selling direct and distributors buying direct.
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Recently a good friend gifted me with a rare historical find. Going through his late grandfather’s “stuff” he came across a solicitation from The Oakland Advertising Company located in Akron, Ohio, mailed December 3, 1912.
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Once more our industry has suffered a hit, in part because of the lack of understanding about its true value.
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