How do you know if a print shop you’re going to partner with is worth trusting? What really matters when you choose a print shop? There’s no secret formula for selecting the best decorating partner, but there are some big red flags to look out for—and some small but important signs of quality…
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What marketing strategies are most effective that you can begin implementing today? There are five simple ones that pop up again and again throughout the custom printing industry—these are time-tested ways to reach customers that build legitimacy and boost awareness, driving clientele back to your business…
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After working with more than 3,000 print shops of all types at Printavo—from screen printers to embroiderers to no-touch brokers—we’ve seen some common and effective techniques that stand out. Some are simple, some are more in-depth, but all are achievable…
Read MoreWith more and more millennials tossing their paychecks toward fast fashion brands like Zara, H&M, Forever 21 and ASOS, and abandoning the allure of brand names, it’s shocking that luxury fashion brand Gucci even has any skin left in the game. And yet, today’s teens are lining up to spend $590 on the company’s iconic…
Read MoreA look at the history of cotton, from its explosive growth in the Civil War-era U.S. to its increased production worldwide to its current status as king of the apparel industry. Also, the lowdown on cotton’s place in the promotional apparel market and the trends to expect for fall 2018 and beyond…
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Many years ago, when my company entered the promotional products marketplace, we were told that every style of apparel we introduced must have a women’s companion piece. This women’s apparel companion style should be manufactured with the exact same fabric as the men’s styling—but be distinctly “women’s” in make and silhouette. The theory and logic…
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I’m always excited when I come across great promos in the wild. This week, I saw so many amazing promotions that it was hard to pick just five. But, I managed to hunker down and make my top picks, and this week it is all about the T-shirt. Keep reading for my five. 1. New…
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Long thought to be untouchable for our marketplace, retail-style patterned plaid flannel shirts were rarely found in promotional products channels because there was always that nagging question of embroidery…
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Is there anything better than seeing a great promotional product in the wild? I guess I might be more excited if Albus Dumbledore showed up at my house with a free pizza and my acceptance letter to Hogwarts, but amazing promotions are a close second. Here were my top five of the week. 1. Cleveland…
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Brands went all in on marketing for International Women’s Day, which in theory, seems like a great thing. All these small and large corporations are coming together to express their support of women’s issues, women’s rights and, of course, women in general, but it’s a little more complicated than that. Here’s a few of the…
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