PM Podcast Archives - Print & Promo Marketing

PPM Podcast: MeiLin Wan on Applied DNA Sciences’ Xinjiang Cotton Study (And Its Surprising Results)

MeiLin Wan, vice president of textile for Applied DNA Sciences, discusses the continued presence of Xinjiang cotton in textile products, and the problem of “greenwashing” in the apparel and textile spaces.

Are Your Promos Skateable? Lessons in Logo Integration from Street League Skateboarding

After watching a few clips of Street League Skateboarding, I noticed how marquee sponsors used their logo as actual skateable objects on the course, rather than just signage. It’s a valuable lesson in branding integration and building an experience for the end-user.