If schools are on your client list, now is the time start marketing for the 2023-24 school year. Do your homework, and you could have a lucrative year, as unforms are getting more and more popular for both public and private schools, especially in grades K-8. Uniforms promote school pride, and research shows that students…
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‘If Anything, We’re Worse Off’: What’s Going On With America’s PPE Supply Chain? (and How the Market Has Changed in Promo)
After shortages early in the coronavirus pandemic, America’s PPE supply seems to have caught up. But why do so many hospitals and frontline health workers say they still don’t have enough? In this story, we look at the disconnect between supply and demand, plus revisit PPE in the promotional products industry to see how the market has changed and where it might go…
Read More‘PPE Hell’: Changing Rules, Supply Chain Nightmares—and a Lifeline for Promo Businesses
Personal protective equipment, or PPE, has been a lifeline for industry companies savvy enough to get in early and adapt quickly. PPE sales have helped promo businesses partially offset the drop in other orders and, in some cases, actually increase revenue despite widespread economic fallout. But selling PPE has been anything but easy…
Read More8 ‘Gilmore Girls’-inspired Promotions Perfect for Fall
With fall just weeks away, I’ve been thinking about all the reasons to be excited for it. Pumpkin spice lattes, cozy sweaters, football season and, of course, the “Gilmore Girls” revival. Honestly, there is nothing more fall than “Gilmore Girls,” which is set in the fictional New England town of Stars Hollow. And with Netflix…
Read MoreThe Wrap: Under Armour and Adidas settle an infringement Lawsuit, Beyonce is accused of using a sweatshop for her activewear brand
Here’s what’s happening this week in the apparel world … * Athletic wear companies Under Armour and Adidas have kissed and made up. Both retailers have reached a settlement in a patent infringement lawsuit regarding mobile fitness product patents, according to The Baltimore Sun. “Adidas AG, Under Armour Inc. and MapMyFitness Inc. have resolved their pending patent…
Read MoreThe Power of Unisex Uniforms
In a previous blog post, I delved into the details and advancements of several “genderless” clothing lines in the retail world. Now, it seems the military also is looking into creating “genderless” uniforms. Recently, the Navy has used uniforms as…
Read MoreWhat Will the USPS Apparel Line Look Like?
What can we expect from the Postal Service apparel line? Here are my predictions.
Read MoreMake It Work
Upcoming high-end fashion events will impact your apparel bottom line. Plus, Tim Gunn quotes to get you through all of them.
Read MoreFashionable, American & Outsourced
A look at the styles and concerns of the 2012 Team USA uniforms and how they impact you.
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