This may be contrary to what many in our industry have been trained to do, but I don’t believe cold calls are an effective prospecting strategy.
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Category: Uncategorized
How To Help Tornado Victims
What you can do to help out victims of the disastrous storms that hit the U.S. South this week.
Read MoreWhat Does It Take to Engage Employees?
Everyone seems to agree that disengaged employees cost enterprises billions of dollars in lost profits, sales, market share and opportunity. The Gallup Organization has placed the cost of disengaged employees to the US economy at $350 billion per year.
Read MoreA Tale of Two Markets
While in St. Lucia enjoying a rejuvenating week of holidays, my husband Tom and I ventured into the town of Castries. There we found a market with hundreds of local merchants selling spices, vegetables, souvenirs and any wares tourists will buy.
Read MoreAre You Hiding Behind Your Computer?
If you’re anything like I am, some days you feel chained to your desk and computer. There just seems to be a never-ending stream of e-mails to answer, phone calls to catch up on and social media to post.
Read MoreSaferProducts.gov: One Month Later
In the month since SaferProducts.gov went live, a number of complaints have started to trickle onto the website. I thought it would be worth taking a look to see what consumers are saying.
Read MoreMeaningful Change is the Result of a Clear Vision
Change. It can be frightening. Change. It can be exhilarating. Change. It can happen to us. Change. We can be the instigator. We can ignite change or we can be extinguished by change.
Read MoreDo You Suffer from Elephant Thinking?
Lately, I’ve been pondering the changing world we live in. In reflecting on this topic, a concept one of the most forward-thinking people I know, Charley Johnson, shared a while ago came to mind.
Read More5 Tips To Get Your Press Release Printed
You know how to get your client’s message out on a pen, but do you know how to get it out as a press release? Here are tips to help maximize your PR prowess.
Read MoreThinking Outside the Price
In observing a recent sales conversation, I wondered why the salesperson had automatically assumed that price and saving money were the most important factors to the CMO.
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