For promotional products businesses, normalcy means trade shows. We talked to promo insiders, an analyst at Johns Hopkins Center for Health Security and an executive at the International Association of Events and Exhibitions to find out what the industry is doing without shows and events, when they might return and what they’ll look like when they do…
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‘If Anything, We’re Worse Off’: What’s Going On With America’s PPE Supply Chain? (and How the Market Has Changed in Promo)
After shortages early in the coronavirus pandemic, America’s PPE supply seems to have caught up. But why do so many hospitals and frontline health workers say they still don’t have enough? In this story, we look at the disconnect between supply and demand, plus revisit PPE in the promotional products industry to see how the market has changed and where it might go…
Read MoreUsing Gifts and Giveaways to Promote Wellness
The Rising Trend in Personal Care Good marketing, and the products or services being promoted, seek to identify and fill a void within the consumer’s present life. For millions of individuals, that void often centers around wellness and personal care. An overlooked yet deadly serious element of daily life, self-care is an activity or habit…
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