Never ask a woman her age, her weight or, apparently, which designer she’s wearing on the red carpet. Well, OK, you can ask about the last one—but you better have a darn good follow-up question. At least according to the #AskHerMore movement. But maybe there’s a simple way around this issue: Branding. Logo placement. Imprinting…
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Promoting Higher Education
College was an exciting time in my life. For me, a kid from suburban Central Pennsylvania, it was a time when I moved to an exciting city, made new friends from all over the country (and the world)…
Read MoreThe Problem with Promotional T-shirts
Confession: I have a lot of promotional T-shirts—but I wear the majority of them as pajama tops. Why? It’s not about color, style, texture or unwieldy logos. It’s not even a matter of actually liking whatever organization, cause or movie the…
Read More5 Soccer Promotions for After the World Cup
Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans.
Read MoreSupporting School Sports
High school sports teams need your help to brand their fans.
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