It’s hard to believe that Donald Trump’s Inauguration Day is almost here. And while many people are focusing on the actual politics, I always have a different angle. Working in this industry, I know one thing is true—it’s all about the promotions. During the election, I took a look at some of the weirdest political…
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Let’s face it: Holiday feasting is an Olympic sport. Over Thanksgiving weekend, I definitely indulged in candied sweet potatoes, stuffing, tons of turkey and, of course, massive amounts of pumpkin pie. It was then I realized that athletes have sporting uniforms, why don’t we have special outfits for our marathon holiday feasting? There are certain…
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Maybe it’s just me, but when the news gets to be too much to bear, I tend to reminisce. I think about simpler times, like my childhood—Nickelodeon shows, yo-yos, saying “wazzup” for no reason and, of course, the Spice Girls. The Spice Girls were, and still are, my everything. I’ve seen them in concert twice,…
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Today, I’m giving major kudos to Adobe for its creative use of promotional apparel. In order to promote Adobe Stock, the company teamed up with an ad agency to launch a limited-edition clothing line featuring some classic, laughable stock imagery to show just how much of an improvement the new images are over the old…
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Yesterday, I wrote a story about American Apparel founder and former CEO Dov Charney’s new apparel company, which he plans to build into a rival of his former company. So far, we don’t actually know the name of the company, but we do know that it’s based in…
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Everyone from my friends to my parents binge-watched Netflix’s hit show “Stranger Things.” In fact, I had to put my hands over my ears anytime I entered the break room because my co-workers kept revealing spoilers. And, like everyone else, I felt a huge void in my life the moment I finished the last episode. Not…
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Did you ever wonder what it would be like to have a tail? I never really gave the idea much thought—until I saw plush tails (with elastic bands to hold them in place) for sale in Disney World. And it looks like I’m not the only one who is intrigued by the idea. ASOS now offers five tails for adults…
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With fall just weeks away, I’ve been thinking about all the reasons to be excited for it. Pumpkin spice lattes, cozy sweaters, football season and, of course, the “Gilmore Girls” revival. Honestly, there is nothing more fall than “Gilmore Girls,” which is set in the fictional New England town of Stars Hollow. And with Netflix…
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We all know how well a shirt fits is an essential factor in how well an apparel promotion turns out. In most cases, a one-size-fits-all option just doesn’t work. But fit isn’t the only aspect where the one-size-fits-all approach fails. Customer service and engagement—whether it’s for clients or end-users—needs to be personalized, too…
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Here’s a riddle for you: What do you get when you remove the concert from a concert tee? Nothing more than a meaningless T-shirt. If that’s what you want from your apparel, you’re in luck. Recently, Justin Bieber has provided you with two options. But don’t believe the hype. And, I’m begging you, don’t follow in Bieber’s merchandising footsteps…
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