In the video, subjects wear an EEG headset, called an “Optimism Machine,” and, facing a faucet and an empty glass of water, they are encouraged to think positive thoughts or to concentrate on optimistic Life is Good designs. If they do so, the faucet turns on and fills the glass with water…
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These allegations and investigations point to a problematic culture at Vice, in which female employees feel silenced and mistreated. Though the company is claiming to be taking steps toward changing its culture and image, its use of branded products at Women’s March events is being seen by many as tone-deaf and highly ironic…
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Even though sneakers aren’t big in the promotional apparel industry, the important thing here is the lesson this Adidas collaboration holds for the promotional products industry: that products can both look good and do something useful…
Read MoreThe designers’ first move was to break the Siren out of the bonds of the circle that had enclosed her image ever since the company’s beginning in 1971. Once she was free, they went with symmetry in an attempt to adhere to the well-documented association between human notions of beauty and perfectly symmetrical features. While the design looked good, something wasn’t quite right about it…
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It’s no secret that NFL fans are incredibly passionate, especially during a playoff season when tempers run high and emotions hit every low and high imaginable. So when these fans woke up Monday morning to emails falsely celebrating their teams’ fictional victories, it’s safe to say that reactions ranged from disappointment to anger…
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While it’s no surprise that the media outlet is banned from attending any official NFL media events or reporting from any games in an official capacity, it’s incredibly surprising to discover that the NFL thought it would be a good idea to infringe on a Barstool trademark with a line of branded apparel…
Read MoreIn the wake of this concession, it appears that Feld Entertainment is still eager to take the rocker to court in Florida, seeking discontinued use of the name, unspecified damages and the forfeiture of all monies gained via the sale of tour-related merchandise that bore the slogan in question…
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Anthem Club, started by a trio of friends, is a subscription box service that is looking to send merchandise to fans of college sports teams. So far, the service packages and delivers goods to fans of Clemson University and the University of South Carolina, but it is clear that there is ample room for growth in their operation…
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Will Formula One be able to use Fanatics’ expertise in merchandising in order to convince fans and drivers of the viability of its rebranding effort? Will Fanatics be able to create merchandise that will appeal to an international audience after so much success in the vastly different American market? Time, of course, will tell…
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Sensors embedded in the fabric are able to read biological factors that provide insight into sleeping patterns, hydration and stress level. These sensors are connected to other smart IoT devices, such as phones, in order that users will be able to keep track of their health and physical activity…
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