Staff Writer, Author at Print & Promo Marketing

How to Get the Best ROI From Your Holiday Food Gift Program

When you give a gift, you’re giving an experience. Giving your recipients the best possible experience will boost your ROI and ensure that your gift and brand will be remembered positively long after the treats have been enjoyed. So, remember: Plan ahead and give your gift-giving some forethought; consider what your brand is, both externally…

Gill Line Expands Floor Decal Offering to Help Clients

For more than 85 years, Gill-line has been devoted to providing the highest quality products while delivering unmatched customer service. When the coronavirus pandemic created unknowns and uncertainties that had never been faced before, we knew our main priority had to be helping our distributors help others through the crisis. In an effort to ensure…

Promotional Products Association International (PPAI), Irving, Texas, has announced Alan Tabasky, vice president and general manager of Medley, Fla., supplier Bel Promo; and Noah Lapine, president and owner of Stamford, Conn., distributor Lapine Associates Inc. as the slate for PPAI Board of Directors Class of 2025 election. The PPAI board election voting period runs from…

Bel Promo, Medley, Fla., announced the addition of Tom Clouser, MAS, as national account manager. “I am extremely excited to have Tom join the Bel Promo family,” said Susan Lewandowski, general manager. “His experience, enthusiasm, integrity and ability to develop customer relationships will undoubtedly help take Bel Promo to…

HALO Branded Solutions, Sterling, Ill., recently concluded “Connect2020,” the company’s virtual national sales meeting. The two-day event included sales training, supplier trend sessions and evening happy hours—including a “virtual progressive dinner” featuring company executives and their families serving, a five course dinner and supplier “dine-arounds” with small groups of staff, and support staff meeting with…

Gemline, Lawrence, Mass., announced yesterday a strategic partnership with Chicago-based Modern Sprout to bring a collection of smart, simple, sustainable indoor and outdoor gardening products to its growing product portfolio. Modern Sprout uses the logic of hydroponics redesigned to create beautiful, space-savvy products. Its company mission is simple: un-complicate indoor gardening. Since its founding, Modern…

Geiger, Lewiston, Maine, hosted its annual Geiger Galleria education, networking and sales conference on July 28-29 virtually for the first time. The motto for this year’s event was “Push Harder, Climb Higher, Go Farther.” Almost 300 salespeople and associates from around the country and the U.K. attended each day to learn new sales tactics, network…

Bella+Canvas and Serena Williams have pledged to donate a minimum of 4.25 million masks—the number of students living below the poverty line—working with the National School Boards Association to distribute them to schools most in need. Bella+Canvas will provide free and discounted access to breathable, comfortable face masks—distributing masks to 115,000 schools nationwide…

Bag Makers Inc., Union, Ill., has named Anna Marie Madai as the company’s creative marketing director. Most recently, Madai spent 12 years as a regional business development manager for Bag Makers. In her new role, she will focus on writing, producing, editing and publishing short and engaging informational videos on the company’s social media platforms, as well as…

BIC Graphic North America, Clearwater, Fla., continues to support long-standing donation partnerships in its local communities with a recent donation of 55,176 items to organizations benefiting students and educators. Contributions in both Florida and Minnesota included more than 3,000 backpacks, as well as a variety of notebooks, earbuds, headphones, power banks, writing instruments, sport bottles…

Author: Staff Writer

HALO Hosts ‘Connect2020’ Virtual National Sales Meeting