What’s in the VMA, Emmys Gift Bags?

While many are talking about performances and acceptance speeches at last night’s MTV Video Music Awards, and predicting tonight’s Emmys winners, others may be curious about all the swag doled out at these star-studded events.

Read More

Promo Marketing Accepts ALS Ice Bucket Challenge

Samantha Gotlib, vice president of sales at Charles River Apparel, Sharon, Mass., challenged Nikki Stella, Promo Marketing’s group president/publishing director. She has accepted the challenge along with the Promo Marketing and Print+Promo teams.

Read More

A.T. Cross to Purchase Sheaffer Pen Unit from BIC

The Providence Journal reported this afternoon that A.T. Cross has paid $15 million for the Sheaffer pen brand, purchasing the unit from BIC. The deal is expected to be finalized by the end of October 2014.

The article notes that A.T. Cross sold its Cross Accessory Division in 2013 to Clarion Capital Partners for $60 million.

Check tomorrow’s Headlines for more information on this story as it develops.

Read More