Quality Certification Alliance (QCA), Chicago, has awarded QCA accreditation to Edgerton, Minnesota-based FEY Promotional Products, whose brands include Fey Line, Magna-Tel by Fey, Mi Line by Fey, and Reflectix by Fey. QCA Accredited companies endorse a self-certification, complete a rigorous self-assessment, and then submit their headquarters and their supply base to multiple third-party audits. The…
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American Greetings Introduces ‘Give Meaning’ Campaign
The greeting card industry is buzzing with anticipation for the quickly approaching Mother’s Day and Father’s Day holidays, but the new “Give Meaning” campaign from American Greetings, Cleveland, encourages everyone to celebrate not just holidays and occasions, but also the everyday things—people and moments in life that really matter. “Give Meaning” is a rallying cry…
Read MoreGenerational Marketing: The Ultimate Guide to Marketing to Millennials
A new generation is in the workforce. With an estimated $1.3 trillion in buying power, connecting and building relationships with millennial decision makers is critical for the livelihood of your business. Would you like to learn about their preferred methods of communication, as well as how to best engage and attract millennial buyers? Join us for a webinar on May 24, 2017 at 11 am EST.
Read MoreHub Pen Hires Business Development Associate Darlenis Alonzo
Hub Pen Company, Braintree, Mass., announced the addition of Darlenis Alonzo to the business development team. Boston native Alonzo honed her business developing skills recruiting for global sales and marketing outsourcing company MarketStar. “MarketStar was a great opportunity for me,” she…
Read MoreTowel Trading Group Hires Vice President of Sales and Marketing
Towel Trading Group, Carson, Calif., announced that Scott Harris has joined the company as vice president of sales and marketing. Harris brings a wealth of industry sales and management experience to Towel Trading Group, including more than 20…
Read MoreNext Level Apparel Adds Regional Sales Manager
Next Level Apparel, Gardena, Calif., announced the addition of Triesha Campbell as western regional sales manager. Campbell joins Next level Apparel with 23 years of experience in the apparel industry. Prior to her new role with Next Level Apparel, Campbell…
Read MoreAdmints & Zagabor Announces Exclusive Partnership With Mentos
Admints & Zagabor, Bellmawr, N.J., a division of Largo, Florida-based Hit Promotional Products, recently concluded an exclusive partnership to launch Mentos brand mints into the promotional products industry. “We are very excited to introduce the No. 1 mint brand in the world to the promotional products industry in the United States,” said Brett Hersh, president…
Read MoreVapor Apparel Europe Announces Opening of Office in the Netherlands
Vapor Apparel, North Charleston, S.C., is open for business in Europe with inventory and operations in the Netherlands. Vapor Apparel Europe BV will display its line of sublimation certified apparel at the Federation of European Screen Printers Associations (FESPA) show in Hamburg at stand No. B6-C103. The brand has more than 12 years of experience…
Read MoreHub Pen Company Adds Susan Bousquet to Customer Service Team
Hub Pen Company, Braintree, Mass., announced the addition of Susan Bousquet to the customer service team. The Massachusetts native comes to Hub Pen with more than 30 years of customer service experience in the promotional products industry, growing along with…
Read MoreBIC Graphic Named Supplier of the Year by The Vernon Company
BIC Graphic, Clearwater, Fla., received the 2016 Supplier of the Year award from The Vernon Company, Newton, Iowa. The award was presented during the annual Vernon…
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