Promotional Products Association International (PPAI), Irving, Texas, is publishing a draft of its Strategic Foresight Playbook, a step-by-step process for implementing strategic foresight and operational excellence for promotional products industry businesses. Draft copies will be distributed for review and comment to key volunteer groups during The PPAI Expo 2018 in Las Vegas. The final Strategic Foresight Playbook…
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Axis Promotions, New York City, announced that Rob Watson has joined the company as vice president of e-commerce and marketing. Within this role, Watson will be responsible for the expansion of Axis Promotions’ robust e-commerce and on-demand capabilities, while enhancing marketing communications. “I am honored and excited to join the Axis leadership team,” said Watson.…
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Terry Town, San Diego, has announced the hiring of Livier Gomez to its national sales team. Gomez, who will hold the title of strategic national account manager, is a graduate of the University of San Diego, and previously worked for a Southern California nonprofit organization. “Livier came to us already knowing what it takes to…
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Blue Generation, Long Island City, N.Y., has hired Pete Rosica as its sales representative for New Jersey, Pennsylvania and Delaware. “Pete is a proven sales professional and brings years of industry experience to lead the sales efforts in his territory,” said Eric Rubin, president of Blue Generation. Blue Generation is a Promo Marketing Top 50…
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Debco, Concord, Ontario, announced the appointment of Kevin Hill’s Abednego Agency as the company’s official representation for the province of British Columbia and Washington State, effective immediately. “I am very honored and excited to be joining the Debco team,” Hill said. “I can honestly say, I have never…
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Bella+Canvas, Los Angeles, launched a new classification of Heather called PRISM. The debut collection, which brings new innovation to the heather category, was created by re-engineering the heather yarn spinning and fabric dyeing process to create stunning halftones and never-before-seen dimension. Following the success of last year’s industry-changing Black Heather, Bella+Canvas sought out to find…
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Stormtech, Burnaby, B.C., announced the addition of Kim Brockschmidt to its team in the role of regional sales manager, U.S. – West. “Kim has a proven track record of success,” said Sean Annable, vice president of sales for Stormtech. “Her extensive sales management experience and strong customer relationships will be a valuable addition to our…
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HALO Branded Solutions, Sterling, Ill., yesterday announced the acquisition of Caliendo Savio Enterprises Inc. (CSE), a promotional products distributor based in New Berlin, Wis. “CSE has developed considerable expertise in executing corporate fulfillment and uniform program solutions for a blue-chip roster of major corporations,” said HALO CEO Marc Simon. “We congratulate [CSE founder and president] Tom…
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Geiger, Lewiston, Maine, has hired Sarabeth Anderson for the position of division sales vice president for Geiger West Coast effective Jan. 1, 2018. Anderson has worked in the promotional products industry for more than 12 years. Most recently, she served as director of strategic and national accounts for Pro Towels. Her industry experience spans both…
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When the Heritage Sportswear catalog mailed to customers in December, there were three new brands to tout, and 238 new styles covering fashion, basic and performance categories. Hebron, Ohio-based Heritage Sportswear announced the addition of Boxercraft…
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