Proforma, Cleveland, hosted a meeting last week for PromoStandards. “The Standards Committee is an important part of the continual advancement of technology within our industry,” said Brian Carothers, Proforma’s chief technology officer. “By collaborating with other distributors, suppliers and service providers, it defines what standards need to be updated or created to improve and simplify…
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Tekweld Names Regina Harrington and Matt Kozar as New Regional Managers
Tekweld, Hauppauge, N.Y., announced the appointment of Regina Harrington to the position of Central regional sales manager and Matt Kozar to Southeast regional sales manager. Both Harrington and Kozar will report directly to Ray Rodriguez, vice president of sales and marketing for Tekweld…
Read MoreKTI Networks/KTI Promo Partners With Incentives West
KTI Networks/KTI Promo, Houston, has partnered with Incentives West to expand its reach over on the West Coast to build success in the West. KTI specializes in all things tech, from flash drives to power banks, charging cables to wireless earbuds, and a variety of other tech products. KTI has also started to expand its…
Read MoreYvette Berke, Little Angels Project Win 2019 Vernon Cares Competition
The Vernon Company announced that Yvette Berke and The Little Angels Project have been selected as winners of the 2019 Vernon Cares award. Earlier this fall, Vernon invited members of the promotional products community to share their stories about their efforts to give back within their communities…
Read MoreBlue Generation Promotes Michael Reisbaum to VP of National Accounts
Blue Generation, Long Island City, N.Y., has promoted Michael Reisbaum to vice president of national accounts. Reisbaum is an industry veteran of 23 years as a promotional products distributor, and then as a director and manger on the supplier side. He joined Blue Generation in 2018…
Read MoreCap America Promotes Curt Carr to CFO
Cap America Inc., Fredericktown, Mo., announced the recent promotion of Curt Carr to chief financial officer, effective immediately. Carr, who joined the company in September 2019 in the role of vice president of finance, has been responsible for all accounting functions and has made significant contributions to the organization.…
Read MoreHUB Promotional Group Rebrands as ‘HPG’ With Fresh Look and Approach
After the successful relaunch of Hub Pen as “Hub” in September 2019, the company’s marketing services team went to work remaking Hub Promotional Group as HPG. “There was a lot of confusion in the market about the difference between Hub the pen company and Hub Promotional Group, the parent company,” said Jason Lucash, senior vice…
Read MoreThe Brains Behind That Genius Avocado Super Bowl Ad Talk Storytelling Through Weird and Wonderful Merch
Avocados From Mexico’s Super Bowl ad brought to life a QVC-style home shopping network filled with weird and wonderful merchandise for your avocado. We talked to the good folks at Energy BBDO, the agency behind the campaign, for the behind-the-scenes scoop. Plus, are these really the top 30 most recognizable logos?…
Read MoreAIA Adds Imprints by Joyce and MDM Pro to Distributor Community
In the first month of 2020, AIA, Appleton, Wis., welcomed Imprints by Joyce and MDM Pro to its community of nearly 300 distributors and more than 3,000 supplier partners. These new owners will benefit from AIA’s suite of business services, including technology, marketing, purchasing, financing and sales support…
Read MoreTopo Designs x Spector & Co
At Spector & Co., we’re excited to announce our partnership with Colorado-based retail brand Topo Designs, which makes Spector & Co. the official Topo Designs bag supplier of the promotional product industry. A little backstory on Topo Designs: Rooted in mountain culture and outdoor living, Topo Designs was founded in 2008. The retail brand targets…
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