It’s time for us to hit the show floor once again. Setting all “re-entry” and social stresses aside, will we remember how to do this? What did we learn from not attending in-person trade shows? Can we apply our new knowledge and practices to make trade shows really work better for us now?…
Read MoreAuthor: Mark Jenkins
Maximize Margin Dollars: Sell, Don’t Shop
Clients can shop on their own on price (and, yes, that is one of our biggest challenges), but the opportunity for you to add value and earn your piece of the pie rests in providing creative and better solutions without busting their budget, while maintaining your target margins and sales budgets…
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