Author: Elise Hacking Carr

Fashion Sense

We at Promo Marketing understand that summer living isn’t always easy for our readers—particularly for those trying to fulfill the hot-weather wardrobe demands of fickle clients. Sure, a basic crew-neck tee will never go out of style, but what happens when your customer wants to outshine the competition with something bold and fresh? We’ve got expert insights into the T-shirts and tanks that will make your apparel programs sizzle.

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What Women Want

The secret’s out: Women’s apparel generates big business. According to the NPD Group, a global information company, total U.S. women’s apparel retail sales reached $116.4 billion in 2013, up 4 percent from 2012. That number has caught the attention of industry giant Nike and it’s tailoring its marketing messages accordingly. At press time, Nike launched its #BetterForIt campaign as a way to inspire women trying to reach their personal fitness goals. The company hopes this major advertising spend will turn its $5 billion women’s wear business into a $7 billion business by 2017.

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Work It

For many Americans, home is where the office is. According to a recent Gallup poll, adults employed full-time reported working an average of 47 hours each week, essentially tacking on an extra day to the workweek. This number has remained relatively steady over the past decade, and as more executives push a “do more with less” agenda on their staff, it only has one direction to go: up.

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