What does it REALLY mean if a potential customer turns down your offer? Is it a cue for persistent follow-up calls or time to move on?
Read MoreFood for Thought: Creating sales opportunities out of objections
Author: Elise Hacking Carr
Marketing Ethics: Campaigning during a natural disaster
Where do we draw the line between “newsjacking” and sensitive marketing approaches when tragedies, such as Hurricane Sandy, strike?
Read MoreEditor’s Picks: Fits Like a Glove
Are you looking for ways to help your customers keep promotions hot and profitable? Gloves can be the perfect addition. Check out some of the latest styles here.
Read MoreGoing Strong?: Lance Armstrong and the implications for silicone gel bracelets
Many questions have arisen from the Lance Armstrong story. For our purposes, what does the future hold for silicone gel bracelets/awareness bands?
Read MoreEditor’s Picks: The Comfort Zone
Watching TV? Reading a book? Getting some sleep? Make these activities even more enjoyable by showing your customers the latest trends in comfort and sleepwear.
Read More3 Ways to Market like Honey Boo Boo: No, Really
Love it or hate it, there are some lessons to be learned from “Here Comes Honey Boo Boo.” Here are 3 ways to market like a superstar.
Read MoreFall in Love With the Latest Fashion Trends
Burgundy apparel, oversized coats and a little bit of leather (not altogether!)—these are just a few of the hot fall looks for 2012.
Read MoreThat Old Hollywood Magic
No longer reserved for award shows and weddings, the bow tie is enjoying a fashion revival. Read on for my take on this classic accessory.
Read MoreLiving on the Edge
Fall fashion flirts with the dark side. Read on to learn more about these edgy trends, and ask yourself: Are you Joan Jett or Faith Hill?
Read MoreEditor’s Picks: In Love with Cardigans
Will cardigans be a staple in your fall wardrobe? Check out some of the latest trends in these cozy sweaters.
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