Have you guys watched “The Circle” on Netflix? If you haven’t, it is insane. Basically they put a handful of people into one-bedroom apartments, where they interact with other contestants via a social media platform called “The Circle” without ever actually seeing anyone’s face. From there, it’s basically like a combination of “Survivor” and the…
Read MoreAuthor: Brendan Menapace
What Is ‘Digital Merchandise’ and Why Is This Rising YouTube Star Selling So Much of It?
YouTuber Sadie Aldis is doing now just hit 1 million subscribers. Aldis’ merchandise store is pretty much what you’d expect: There are beanies embroidered with her logo, branded smartphone cases and a (reasonably affordable) hoodie. But what really stands out is the “digital merchandise” Aldis is offering in addition to the physical products…
Read MoreUniversity of Arkansas Licenses Its Logo for Hog-Shaped Tortilla Chips
What’s even the point of a gameday party or tailgate if you don’t have chips and dip? If you’re a fan of the Razorbacks, prepare to take your snacking level to new heights, because the University of Arkansas just licensed its logo for the sake of hog-shaped tortilla chips…
Read MoreEd Sheeran Is a European Soccer Club’s New Jersey Sponsor—But What Is He Actually Promoting?
Ed Sheeran announced that he would be a shirt sponsor for Ipswich Town F.C., displaying a mysterious logo with symbols he previously used on albums along with the word “Tour.” Other artists have started advertising on soccer jerseys, too. Is this a new medium for entertainers? And what exactly is Sheeran promoting?…
Read MoreMtn Dew’s Indy 500 Campaign Combines Multiple Printed and Promotional Products, Creative Applications to Welcome Back Fans
Mtn Dew’s “Project Green Means Go” campaign will allow residents to submit messages that will be printed onto 500 branded flags and placed around town before the Indianapolis 500 race on Memorial Day Weekend. The campaign also involves promotional products, an interactive component, social media, special bottle labels and more…
Read MoreAriana Grande Expands Entire Merchandise Line Sizing to 3XL After Tip from Friend
After Ariana Grande’s friend, actor Daniel Franzese, told her that none of her merchandise fit him, the singer not only sent him a box of 3XL shirts for his own use, but decided to expand her entire merchandise line to be more inclusive.
Read MoreMinor League Baseball’s Rocket City Trash Pandas Sell $4M in Merchandise Before Ever Playing a Game
The Rocket City Trash Pandas are the Anaheim Angels’ Double-A affiliate, based in Alabama. The team is so popular that it hasn’t even played an inning of baseball yet, but has already sold $4 million in merchandise. This proves, among other things about the team, that the initial $2 million in just one year wasn’t a new-team honeymoon period or fluke…
Read MoreLocal Mask Mandates Relax, But TSA Extension Means Masks Still Required for Travel
Cities and states across the U.S. are starting to ease up face mask restrictions as vaccination rates increase and infection rates decline. But, the TSA just announced that its mask requirements will remain in place through Sept. 13, ensuring continued need for consumer-grade face masks…
Read MoreInstagram Expands Merchandising Platform With ‘Creator Shops’
Instagram is expanding its e-commerce platform for creators, making it easier for them to sell their branded merchandise and creating what Facebook CEO Mark Zuckerberg calls a “creator middle class.” Certain users could sell products directly on Instagram for a little while now, but this expansion will bring full “creator shops” and…
Read MoreWhy Aren’t More Pro Sports Teams Giving Away Branded Masks as Game Promos?
A few teams, like the Pittsburgh Pirates, New York Mets and Washington Capitals, gave out branded face masks for their first games with fans present. It’s such a no-brainer that we couldn’t help but ask why more professional sports teams haven’t done it. What’s going on here?…
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