The CDC announcement that vaccinated adults don’t have to wear masks outside and in some indoor environments came as somewhat of a surprise. For the promotional products industry, masks were a lifeline. But things are slowly returning to normal. And, now, industry companies might be left wondering how the new CDC guidance could impact mask demand…
Read MoreAuthor: Brendan Menapace
Pokemon Collaborates With Pop Stars for Co-Branded Music Videos and Tie-In Merch
Pokemon is celebrating its 25th anniversary and has brought in some musical stars to help make us feel very old. As part of the P25 project, pop star and “American Idol” judge Katy Perry just put out a Pokemon-themed music video for the song “Electric,” which came with a limited edition co-branded line of merchandise…
Read MoreNew York Assemblywoman Introduces Cannabis Packaging Recycling Legislation to Limit Waste
New York State Assemblywoman Patricia Fahy introduced legislation to implement a recycling program for cannabis packaging. New York City was on the forefront of limiting single-use plastics like bags and water bottles, so limiting single-use cannabis packaging before it hits circulation makes sense…
Read More7-Eleven’s Streetwear Collaboration Uses Branded Apparel, In-Store Signage to Elevates the Brand to New Heights
Chicago designer Joe Freshgoods just dropped a collaboration with 7-Eleven that includes sweatshirts, shirts, socks and in-store signage that reflect the JFG brand. Starting today at 7:11 p.m. (!!!) the products included in the aptly named “Brainfreeze Szn” collection will be available on the Joe Freshgoods site, with a second drop scheduled for two weeks later…
Read MoreDoritos Versus Cheetos’ Flamin’ Hot Face-Off Is a Masterclass In Promotional Marketing to Gen Z
Doritos and Cheetos are “competing” in the Flamin’ Hot Face-Off, trying to win social media support in exchange for exclusive merchandise drops. With some big-name influencers involved, too, it’s got everything a modern promotional campaign needs to be successful…
Read MoreMcDonald’s Will Put Vaccine Info on Coffee Cups and Delivery Stickers
Starting in July, McDonald’s coffee cups and stickers will feature the phrase “We Can Do This,” a slogan borrowed from the U.S. Department of Health and Human Services to encourage vaccine confidence in the U.S. The items will also include the vaccines.gov web address to schedule appointments and read safety information…
Read MoreThis Reversible T-shirt Heats or Cools Depending On Which Side Is Facing Out
A team of Chinese researchers just developed a new fabric they called Janus, demoing it in a T-shirt. One side of the shirt reflects the sun, keeping the wearer 11 degrees cooler than they’d be in a regular white shirt. Turn it inside out, and the other side traps solar radiation against your skin, keeping the wearer 14 degrees warmer than…
Read MoreRalph Lauren Releases MLB Apparel Collaboration With Four Teams
Ralph Lauren announced a partnership with multiple MLB teams to create co-branded apparel. In 2018, the company partnered with the New York Yankees for a collection that sold out fast. This new partnership will see Ralph Lauren collaborate with the Los Angeles Dodgers, Chicago Cubs, St. Louis Cardinals and, once again, the Yankees…
Read MoreNew Balance Releases New York MTA-Branded Sneakers
New Balance is releasing a special edition 920 shoe with the New York Metropolitan Transit Authority (MTA) logo embroidered on the back. Inspired by the New York subway, the shoe has a gray and white color scheme, reminiscent of the metal trains and concrete platforms…
Read MoreHealth Network Sues Promo Distributor for $1.2M Over Alleged Undelivered and Counterfeit N95 Masks
Kettering Health Network is suing a Fully Promoted franchisee for more than $1.2 million after the company allegedly failed to deliver masks Kettering ordered last spring, and then finally delivered counterfeit N95 masks in December. Kettering Health filed the lawsuit on May 3 against Jade Designs LLC, dba Fully Promoted…
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