Alaska Airlines’ uniform allows for transgender employees to wear uniforms that conform to their gender identity, and includes different pieces to assemble a uniform outfit. But each set is given the “male” or “female” binary, and employees cannot mix a “female” piece with a “male” outfit, such as a scarf or tie…
Read MoreAuthor: Brendan Menapace
What Makes a Good Golf Promo (According to Charity Golf Event Organizers, Sponsors and Attendees)
Golf.com interviewed people involved with charity golf outings, from organizers and sponsors to attendees, about what golfers want in a promo. What they found was that if you want to make a big impression, you might want to go smaller on your promos.
Read More‘Greasy’ BTS-Branded McDonald’s Bags Are Actually Selling on eBay
If you have ever bought anything from a resale site, you’ve probably seen the way the item’s condition is listed—”mint,” “excellent,” “good,” etc. But if you’re shopping on eBay for BTS-branded McDonald’s items, you might run across a “greasy” product or two—and some are even selling…
Read MoreConvergence Corner: How Jen Stanton Implemented Promo to her Print Business and Never Looked Back
Good Pride Month Promos Need More Than Just Rainbows
During Pride Month in June, all sorts of consumer brands and service providers adopt the rainbow flag as a way to show support for the LGBTQ+ community. But simply putting a rainbow on a product is no longer enough. Consumers and activists increasingly want to see action combined with these shows of support…
Read MoreMiller Lite and New Balance Created the Ultimate Father’s Day Can Cooler
Miller Lite partnered with New Balance for the first ever “beer shoe,” which is just a regular can cooler made from shoe material. Specifically, it’s modeled after the official shoe of lawn-mowing dads everywhere, the New Balance 624. The only thing missing are the grass stains…
Read MoreScalable Brands Makes Promo Industry Acquisitions, Including PMGOA
Venture capital firm Scalable Brands, which focuses on the promotional products and print-on-demand industries, announced that it has acquired Promotional Manufacturing Group of America (PMGOA), which is rebranding as Promoful. It has also acquired SameDayPOD, which includes Swagify.com. The brands will move forward as Promoful and SameDayPOD, and will be led by Ben Taylor as president…
Read MoreBTS Fans Are Buying Everything McDonald’s Puts the Band’s Logo On (and We Don’t Just Mean Merch)
After a couple of merchandise collaborations with music stars, McDonald’s finally released its collaboration with K-Pop sensations BTS. The partnership includes employee uniforms, a merch collection and branded food packaging. And BTS fans are going nuts, even buying the sauce packets from resale sites like eBay…
Read MoreJake Gyllenhaal Designed a Branded Hoodie for an NYC Restaurant (With Proceeds Going to Charity)
After rocking a T-shirt from NYC restaurant Russ & Daughters on social media last year, actor Jake Gyllenhaal is again partnering with the restaurant to celebrate their lox. This time, he helped design a hoodie that will raise money for New York theater actors unable to work during the pandemic…
Read MoreHow an English Soccer Team Is Using Augmented Reality on Its New Jerseys
With augmented reality technology, an ad is more than an ad. In this case, a shirt is much more than a shirt. This shirt in particular is the official jersey for English Premier League team Southampton F.C., which is using AR technology to give fans more than just a way to rep their favorite team…
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