Ferrari debuted its first in-house fashion collection, part of a plan to invest outside of its automobile business, with the goal of non-auto revenue accounting for 10% of its revenue within the next decade. “We want to attract young people and women,” Rocco Iannone, Ferrari creative director, said…
Read MoreAuthor: Brendan Menapace
Our 5 Favorite Promotional Products of the Week: Lego Adidas Shoes, Dog Pins and More
This week, our five favorite promotional products includes a real Lego set modeled after Adidas sneakers, a long-awaited Nintendo release complete with special packaging and prints, some very cool stickers and pins, and more. Let’s get to it!…
Read MoreThe Vaccine Is Creating Demand for Old Pharma Company Promos and New Themed Apparel
The Etsy Economy is pumping out apparel and novelty items that play on the “vaccinated” theme, or maybe use a pharmaceutical company’s name in a joke (like Pfizer Pfam). Meanwhile, promotional products once issued by vaccine-makers are selling on resale sites like eBay…
Read MoreTread Carefully With Olympics-Themed Promos
Using phrases like “Olympic,” “Olympiad,” “Paralympic,” “Pan-American,” or just about anything related to the U.S. presence at the Olympics creates a risk of infringing on the Olympics’ intellectual property. There are some obvious ones, but some are less obvious. For example…
Read MoreXbox Will Release Console-Shaped Mini Fridges After Twitter Victory
Microsoft will begin selling branded mini fridges that look like its Xbox Series X. This is all happening because the company won a Twitter contest that ranked branded Twitter accounts. Xbox’s general manager of marketing tweeted in April that if fans boosted Xbox over Skittles, they would start producing the mini fridges…
Read MoreNetflix Launches Online Store With Curated Releases of Show-Branded Merchandise
Netflix.shop is now live, with its first limited release tying in with the anime series “Yasuke.” The shop will focus on curated collections more reminiscent of streetwear drops, using much-hyped designers to add some extra flair and credibility to the products…
Read MoreRolling Stone-Branded Cannabis Hints at the Future of Weed in Promo
In the branded cannabis world, a lot of the products are packaging-related, or accessories: rolling papers, grinders, rolling trays, lighters, etc. But Curaleaf, one of the biggest names in recreational cannabis, just partnered with Rolling Stone magazine for a collection of pre-rolled joints and vape cartridges…
Read MoreCOVID Measures at China’s Ports Are Causing More Shipping Delays, Freight Rate Increases
Continued COVID-19 safety measures at major Chinese ports are resulting in delays of international shipments and increased freight rates. Ports in Shenzhen and Guangzhou will reportedly continue disinfection and quarantine measures until at least next week, causing delays of up to 15 days at some ports…
Read MoreGeneral Mills Rebrands Lucky Charms as ‘Loki Charms’ for Disney+ Series’ Streaming Debut
Two of the greatest sources of mischief in the world have joined forces in a branding endeavor like no other. That’s right, Loki, the handsome and witty Marvel supervillain/frenemy, has taken over the branding from his good friend, the Lucky Charms leprechaun, to create “Loki Charms.”…
Read MoreTop 20 Distributor Boundless Network Acquired by Private Equity Firm
An affiliate of Point Rider Capital and Treaty Oak Equity announced yesterday that it has completed an acquisition of Boundless Network Inc. Boundless ranked No. 17 on Promo Marketing’s 2020 Top Distributors list with $98 million in promotional products sales for 2019…
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