To market season 2 of “Ted Lasso,” Warner Bros. went beyond just slapping the logo on T-shirts, and created a merchandise store dedicated to the show’s fictional AFC Richmond. Fans can buy T-shirts, sweatshirts and even a personalized jersey.
Read MoreA U.S. Supreme Court decision is bringing the idea of college athletes being able to profit from their name, image and likeness closer to reality. That could present new business opportunities for branded merchandise companies, though the rules—and the path forward—are still fairly unclear…
Read MoreResearchers at North Carolina State University have found a way to print layers of electrically conductive ink onto polyester fabric at room temperature, creating a new method of manufacturing wearable tech that uses inkjet printing technology. “Inkjet printing is a rapidly advancing new technology that’s used in flexible electronics to make films used in cellphone…
Read MoreAfter Christina Clemons finished in third place in the 100-meter hurdle at the final Olympic Trials and secured the last spot on the U.S. Olympic team, cameras zoomed in to reveal that she had been wearing dangly earrings shaped like bags of Cool Ranch Doritos. This, of course, went viral…
Read MoreTeaming up with a well-known home meal kit allows General Mills to renew interest in the Hamburger Helper brand by getting in front of potential customers who are now doing more home cooking. Attaching itself to a brand like Tasty and doing something as simple as putting its logo on the packaging creates a deeper effect…
Read MoreEffective today, Staples CEO Sandy Douglas has stepped down from his position, and will be temporarily replaced by chairman John Lederer. According to Bloomberg, Staples and Douglas mutually agreed to part ways, and Staples did not provide any further details about why the split occurred…
Read MoreOreo has a way to stay in the basketball spirit while satisfying your cravings with new embossed Oreos celebrating six of the NBA’s most decorated franchises. The “Oreo NBA Dynasty” series features Oreo cookies with logos for the Los Angeles Lakers, Chicago Bulls, San Antonio Spurs, Miami Heat…
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Miller Lite has been off to a hot promotional-products start with items like beer can video game controllers, beer can antennas, bar-scented candles and more. But, look at that, it’s Coors Light coming around the outside and making this race close with its “Hold My Coors” collection of products…
Read MoreIn the world of video games, you want your digital alter ego to look like you, or at least a version of you. That’s why apparel companies and retailers are starting to make “digital merchandise,” i.e. clothes for your video game character online. PacSun just rolled out a whole line of branded “apparel” in Roblox…
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A surprisingly high percentage of Americans have purchased Travis Scott and BTS branded McDonald’s meals or merchandise. When asked what particular products they buy when endorsed by celebrities, the most (28%) said it was accessories like bags, shoes or jewelry…
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