In a press release, WD-40’s brand manager said “fans have been asking where they can get their hands on WD-40 brand gear for years.” Now, WD-40 is giving the people what they want with a branded merchandise store and a promo event called the Summer of Swag Sweepstakes, where fans can win $100 worth of gear each week…
Read MoreAuthor: Brendan Menapace
Debate Over California City’s Municipal Worker Vaccination Sticker Policy Is Worth Watching for Print and Promo
Municipal employees in one California city are being asked to show proof of their vaccinated status as a sticker on ID badges, but some local city council members criticized the move as an invasion of personal privacy. The debate is worth watching from a promo standpoint, as it could either create or deny new opportunities for printed products…
Read MoreWhy UNC’s ‘Group Licensing’ Branding Agency Partnership Is a Big Deal for Student-Athlete NIL Merchandising
The University of North Carolina has partnered with The Brandr Group to facilitate student-athletes’ branding efforts. According to Forbes, The Brandr Group will “develop licensing opportunities on behalf of the student-athletes in apparel and non-apparel categories, and other co-branded sponsorships.”…
Read MoreCincinnati Apparel Company Partners With Reds Right Fielder to Recreate T-shirt Designed by His 7-Year-Old Son
Cincinnati Reds right fielder Nick Castellanos showed up to the All Star Game red carpet rocking a T-shirt with a hand-drawn design by his 7-year-old son, Liam. Now, the Castellanos boys have teamed up with local T-shirt company to produce Liam’s design for Reds fans everywhere, with a portion of proceeds going to charity…
Read MoreRalph Lauren’s U.S. Olympic Team Jackets Feature Built-In Cooling Technology
U.S. Olympic team uniform designer Ralph Lauren has integrated cooling technology into the Opening Ceremony Parade uniform. The new RL Cooling technology was developed specifically for the athletes, and monitors skin temperatures the same way a computer’s cooling device detects heat…
Read MoreGolden Globes Voters Barred From Receiving Promo Products From Movie Studios
The Hollywood Foreign Press Association membership voted last week on new bylaws that bar “studios, publicists, actors, directors or others associated with motion pictures and television programs” from sending promotional materials to Golden Globes voters. That includes promotional products…
Read MoreHow Travis Scott Is Using Branded Merchandise and Uber Eats to Market His Cacti Beverage Brand
Travis Scott is once again partnering with a food brand, this time tying in his Cacti hard seltzer brand with the Uber Eats platform. Uber Eats customers in Chicago, D.C., Miami, Orlando and Tampa can purchase Cacti beverages this week with the opportunity to win exclusive branded merchandise…
Read MoreUK Man Accidentally Prints 10,000 ‘#FreeBrittany’ Shirts Instead of ‘#FreeBritney’
Now part of the larger zeitgeist, people are looking to cash in on the “Free Britney” movement by creating merchandise. One British man ordered 10,000 T-shirts in an attempt to make a profit, but evidently didn’t pay close enough attention to how Spears spells her first name…
Read MoreNew Girl Scout Uniforms Showcase ’90s Fashion Influence
For the first time in 20 years, the Daisies, Brownies and Junior Girl Scouts are updating their uniforms. They’re pretty fashionable, too, but in a retro sense. Made with recycled materials, the items “pay homage to the ‘90s style” with things like oversized T-shirts, slim fit pants and scrunchies…
Read More‘Space Jam’ Promotional Merchandising Blitz Includes 91,000 Collectable NFTs
In partnership with newly launched NFT site Niftys, “Space Jam: A New Legacy” has issued 91,000 NFTs to promote the film’s release. As Richard Lawler from The Verge cleverly puts it, this has “more of a breakfast cereal prize giveaway vibe than a hunt for a golden ticket”…
Read More