A year-plus of remote work has changed the way we think about dressing for work, shifting the workplace attire norms to be more casual. Scott Baxter, president and CEO of Kontoor Brands, parent company of Lee and Wrangler jeans, said that this “global casualization” is here to stay, and apparel companies need to pay attention…
Read MoreAuthor: Brendan Menapace
McDonald’s Goes Quality-Over-Quantity for Saweetie Co-Branded Meal, Merch
Like the other meals before hers, Saweetie’s McDonald’s meal includes branded packaging, like sauce packets. But the actual merchandise isn’t available to everyone (at least not yet). Fans can enter a sweepstakes to win two limited edition Brandon Blackwood bags, and McDonald’s employees will wear special uniforms…
Read MoreReese’s Puffs Debuts Branded Synthesizers (Real and Augmented Reality), Cinnamon Toast Crunch Launches Teen-Only Promo Contest
Reese’s Puffs just released three boxes that include an augmented reality tie-in to turn the backs of the boxes into synthesizers and drum machines. General Mills is also releasing a real-life branded synthesizer, and introduced a “teens only” promo for Cinnamon Toast Crunch…
Read MoreShipping Updates: USPS Finalizes First-Class Slowdown Plan, UPS Braces for Peak-Season Volume Surge
The USPS finalized a deal to slow down first-class mail, effective Oct. 1. At the same time, UPS announced that it anticipates peak season volume to exceed capacity by approximately 5 million pieces per day, advising customers to shift their own shipping timelines…
Read MoreHow to Tell Your Clients’ Brand Stories Better by Using Print and Promo Together
Promotional products alone can go a long way with lasting brand awareness, but Paul Keely, owner of King Print & Promo, remembers two instances where adding print to a promotional campaign helped his clients deliver a deeper, more thoughtful message and tell a complete story…
Read MoreOlivia Rodrigo Merchandise Is Arriving Damaged, Misspelled or Incorrect (and It’s Blowing Up on TikTok)
Olivia Rodrigo fans have been flooding social media with reports that they’ve received merchandise that is misspelled, damaged, low quality or incorrect items. Those merchandise horror stories are being shared en masse, with the hashtag being viewed more than 15 million times on TikTok…
Read MoreForbes Launches Online Merch Store With Rotating Capsule Collections From Fashion Designers, Brands
Forbes is giving readers a new way to connect with content through the launch of its Forbes Store e-commerce platform. In addition to a standard assortment of Forbes-branded merchandise, the publication will partner with a rotating cast of designers and artists for brand-specific capsules…
Read MoreThis $110 Black T-shirt Is Made With Algae-Based Dye
UK-based clothing designer Vollebak, which bills itself as making “clothes for the future,” created a black T-shirt dyed with algae, which naturally produces oxygen and absorbs carbon dioxide. Many black dyes are made with a material called carbon black, which is produced by burning petroleum to create a powder used in pigments…
Read MoreDecoration Diaries: How One Distributor Raced the Clock to Deliver Branded Vests in Four Days
Geiger received an order from a nearby camp that wanted to give employees branded vests to thank them for their hard work. The problem was that they wanted them in four days. Thanks to Geiger’s workforce, warehousing and supplier relationships, the job got done and the client was happy…
Read MoreMcDonald’s Australia Cancels Branded PS5 Controller Giveaway After Sony Denies Product’s Existence
PlayStation gamers in Australia were excited to possibly get their hands on a fully McDonald’s-branded PS5 controller as part of a giveaway. But, in an extremely weird turn of events, Sony said the controllers don’t actually exist, and that McDonald’s never even approached Sony about the idea…
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