While there are plenty of high-tech solutions for temperature-regulating apparel, sometimes the natural way can be just as effective. The apparel brand Buttercloth went the plant-based route with its Icy Cotton collection featuring shirts made with 29% mint fibers (along with cotton and spandex) that cool the wearer…
Read MoreWe say we love watching sports, but do we? For those X amount of minutes and hours, we’re pacing, stress eating and chewing our nails. A few cold beers might help calm the nerves, but if that’s not your thing, Coors Light still wants to help sports fans relax during this NFL season with a weighted hoodie for game day…
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USL soccer team Forward Madison FC is known for creative promotions and over-the-top jersey designs. After a tough year without fans, the team added a way for fans to connect all over the world through a specially designed jersey that lets fans buy beers for one another via QR code…
Read MoreApple has been holding an employee fitness challenge for seven years now. Each year, employees are encouraged to “close their rings,” based on the Apple Watch fitness interface. This year’s prize reflects that goal with the understated design and branding that Apple is known for…
Read MoreThe New York Times recently published a story that included some alarming statistics about how tote bags might not be the eco-friendly cheat code that some people think they are. And, of course, most of Twitter was talking about it. But is the “Cotton Tote Crisis” based on misinterpreted data?…
Read MoreIt’s tough in the world of fast food promotions right now. Everyone is trying to out-weird each other and go the extra mile. Is Wendy’s new Big Brain Bean Bag Chair practical home decor for a modern adult? Absolutely not. Is it hilarious and fun? You bet. It’s also a play for the coveted internet audience…
Read MoreThe new name, image and likeness rules in the NCAA, now commonly referred to as “NIL,” are giving student-athletes the chance to monetize themselves for the first time. A lot of the campaigns are from superstar football and basketball players looking to capitalize on the hype before they go pro, but a lot of other…
Read MoreVietnam has grown to become one of the top apparel manufacturing hubs as companies diversify their sourcing. But with the country imposing more lockdowns this week to stop the spread of the Delta variant, apparel sellers are up against yet another supply chain disruption…
Read MoreThe North Face is suing a Raleigh-based T-shirt seller doing business as “The Trap Face” for trademark infringement. Besides similarities in the font and colors, the biggest problem for The North Face is that, in this instance, “trap” refers to the practice of selling illegal drugs…
Read MoreAfter a few delays, Kanye West finally dropped his new album, “Donda.” For someone like Kanye, whose marketability is through the roof and whose approach is multi-faceted with every creative endeavor he pursues, it’s no surprise that there’s a big merchandising push as part of the album release…
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