Did you know that between 4% and 14% of the population has a genetic condition that makes cilantro taste like soap? Chipotle has been poking fun at that fact for awhile now on social media, but the brand decided to turn the meme into reality by launching a branded cilantro soap. It sold out very quickly…
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If we hadn’t already gotten our college degrees, we’d be applying to Reese’s new “university.” Reese’s University isn’t a real college per se, but the brand is launching an online “bookstore” for “students” to buy merchandise for the Fighting Cuppies. Even better, by requiring “applications,” Reese’s can use the campaign to build audience for future digital marketing efforts…
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A24 is proving once again that one man’s outdated promotional movie merchandise is another man’s promotional movie treasure. After the trendy movie distribution company held a successful series of auctions, selling a huge swath of movie promos across multiple decades, A24 is again selling a collection of vintage movie gear…
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The latest in Elon Musks’s string of out-there promotional items is the Cyberwhistle, a real whistle made to look like the pixelated Cybertruck and designed for customers to “blow the whistle on Tesla.” It cost $50 and has already sold out. And it’s maybe a dig at Apple’s recent $19 branded microfiber cloth? Who knows?…
Read MoreFire and EMS departments in multiple states are warning people that T-shirt text message campaigns claiming to raise money for the departments have no affiliation, and are likely a scam. Departments in Connecticut, New York and Wisconsin have reported the scams…
Read MoreTrish Arena, senior account manager for Franklin Group USA, Brooklyn, N.Y., remembers when she was new to the industry, so she had no choice but to jump into print and promo with both feet. She’s held onto that feeling of curiosity and the willingness to ask others for help, and it’s served her well in her career, especially with clients in the healthcare vertical…
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Arby’s is giving college football running backs $500 and a box of branded merch for saying they’re eating at Arby’s. It’s part of the cleverly-named “Arby’s RBs” sponsorship program. The first 200 D-1 running backs to post “Tonight, I’m getting Arby’s” on Instagram or Twitter will receive the cash and merch box…
Read MoreBud Light and Homesick released a candle that smells like the full tailgating experience, with scents ranging from jerseys, charcoal and bleachers to the “ol’ pigskin” and dried face paint. It comes in specially designed co-branded packaging depicting some of the scents advertised on the candle, as well as both the Bud Light and Homesick logos…
Read MoreThere’s that old cliché that, when you’re nervous about giving a presentation, you should picture the audience in their underwear. But guess what? There are a lot of elements to a successful sales presentation, and none of them involve imagined undergarments. Here, we’ll look at four of them to help you nail your next meeting and bring home the sale…
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If you’re a company like Smoothie King, whose brand is all about a healthy and active lifestyle, your promotional merchandise has to go with that brand identity. But Smoothie King is still a chain that needs to keep up with the fast pace of branded merchandise rollouts and e-commerce sites. The company did a good job of landing somewhere in the middle…
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