Writing a good email is an art form. In business, it’s often the only time you have “in front” of a prospect, and you need to fight amongst countless others and junk mail to get that person’s attention. So, how do you do it right? If you ask Farquharson, president of Aspire For Inc. and chief creator of content for his own site full of industry sales training tools, it’s pretty much the same way you get to Carnegie Hall…
Read MoreAuthor: Brendan Menapace
Beijing Olympics Mascot Merchandise Is Flying Off Shelves in China
Bing Dwen Dwen, the 2022 Winter Olympics’ panda mascot, is apparently so popular in China that customers lined up in the cold outside of official merchandise retailers, cleaning out all of the Bing Dwen Dwen gear by 2:00 p.m. on Saturday. Shoppers told Reuters that getting their hands on Bing Dwen Dwen merchandise is almost impossible in Beijing…
Read MoreHarley-Davidson Steps Up Branded Apparel Efforts With Additions of Former Nike, Yeezy Executives
Harley-Davidson hired former Nike executive Erica Bullard and Yeezy designer Louise Goldin to lead its merchandising efforts. The addition of new hires with strong apparel backgrounds shows just how committed Harley-Davidson is to expanding into lifestyle-brand territory and prioritizing merchandise…
Read MoreBud Light’s New NFT Drop Will Give Buyers ‘Voting Rights’ for Upcoming Promotional Merchandise
Bud Light is using participation its newest NFT drop to influence future branded merchandise that you can actually see, touch or wear. On Feb. 6, NFT/Bud Light enthusiasts can try to get their hands on the newly minted tokens. If they get one, they’ll be able to vote on Bud Light NEXT branded merchandise decisions…
Read MoreCheck Out The Cool Branded Products Team USA (And Canada) Got at the Olympics
Members of Team USA showed off some of the branded merchandise they received from Skims and Ralph Lauren, as well as the branded items in their rooms at the Olympic Village…
Read MoreTillamook’s New Merch Line Includes ‘Party Pants’ With a Removable Cheese Pouch, Can Coolers With a Cheese Pocket and More
Tillamook’s new merchandise line is designed with cheese-carrying in mind. There are cargo pants with built-in pockets and a removable pouch designed to house blocks of cheddar cheese. There’s a purse made to look like it’s made of cheese slices. There’s a can cooler with a little pocket for cheese squares. And that’s just the start…
Read MoreWhataBurger Celebrates Valentine’s Day With ‘WhataWedding’ Apparel
The WhataWedding collection includes T-shirts that say “WhataWedding,” “WhataBride” and “WhataGroom,” so couples can match all they want, whether they’re already married, planning to wed, or just want to live that married life in spirit while they enjoy a burger. It’s the latest offering from a brand that’s gone fully in on merch…
Read MoreWashington Football Team Rebrands as ‘Commanders’: Check Out the Merch
The Washington Football Team is no more. On Wednesday, the team officially unveiled its new name: the Washington Commanders. We actually knew that before the team announced it, thanks to some leaked merchandise. Now, the full merch line is available, and we have our first look at the Vistaprint-backed rebrand…
Read MorePeloton’s Branded Apparel Revenue Topped $100M in 2021
CNBC reported that Peloton slashed 2022 sales projections for its branded apparel business as pandemic demand drops off. That’s bad news for the company’s shareholders, but buried in that report was a staggering statistic: Peloton’s 2021 branded apparel revenue topped $100 million—more than double its 2020 total…
Read More5 Lunar New Year Products to Celebrate the Year of the Tiger
Happy Lunar New Year! We hope everyone is excited about 2022 being the year of the tiger. Specifally, it’s the year of the water tiger, which, according to History Channel, happens every 60 years, and represents strength, clearing away evil and bravery. That sounds nice! February sort of falls during a holiday lull. There’s Valentine’s…
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