The European Union is moving closer to mandating that all electronic devices requiring chargers use USB-C as a standard interface. This would decrease demand for chargers and limit waste.
Read MoreAuthor: Brendan Menapace
The Barbie DreamCamper Is a Life-Sized Branding Accessory for Real-Life Camping
A good pop-up event is immersive. Everywhere you look, you should feel connected to the brand that’s hosting the event. There’s no room for empty space when the goal is to stay top of mind at all times. One of the most accessorized and well-known brands ever, Barbie, just created a life-sized version of the…
Read MoreYouTube Will Sell Coachella Merchandise During Livestreams
Coachella sets have been live-streamed for years, even before the pandemic. If you’re not able to make it out to the desert in California for the music festival, you can still watch your favorite artists perform. Now, you can buy your favorite artists’ merchandise while you’re watching the stream on YouTube…
Read MoreSupply Chain Issues Have Delayed MLB Uniform Deliveries
Phillies fans noticed this weekend that their team wasn’t wearing its usual cream-colored home alternate uniforms, which it typically wears on Sundays. Some Phillies fans (like me) think they’re the best of the Phillies uniforms, so to miss out on them felt like a personal affront. https://twitter.com/JonnyHeller/status/1513199954294095880 It turns out that even an organization as…
Read MoreThe Little Things: Two Simple (But Easily Overlooked) Fundamentals That Can Help Grow Your Promo Business
Once in a while, it pays to get back to basics. It might not unlock some magical secret to business growth, but it might spark some new ideas or provide some fresh perspective on your current strategy. Best of all, it doesn’t take that much time or effort to do. Here are two examples that, while simple, could have big benefits for your business…
Read MoreBaskin-Robbins Celebrates Rebrand With Merch Line Featuring Bikes and Apparel
After 77 delicious years, Baskin-Robbins is getting a bit of a branding face lift. That includes updating its employee uniforms and packaging to breathe new life into the brand famous for its 31 flavors. That’s just in the stores, though. Baskin-Robbins also plans to go far beyond just ice cream with merchandise like bikes and bucket hats, opening an online store for the first time…
Read MoreElon Musk Goes Full Texan With ‘Cyber Rodeo’ Merchandise for Tesla Factory Opening
Elon Musk commemorated the opening of the new Tesla “Gigafactory” outside of Austin, Texas, the only way he knows how: With a ton of pageantry and attention-grabbing branded products. In addition to an impressive lightshow, there was merchandise that included a $90 hoodie, a $75 gigafactory belt buckle and a $50 Tesla branding iron…
Read MoreNetflix’s Latest Immersive Merchandise Experience: Bridgerton at Bloomingdale’s
Netflix has made sure its content extends far beyond the confines of your TV or computer screen, and its latest effort is a line of apparel and merchandise inspired by “Bridgerton,” the popular period drama created by Shonda Rhimes. The collection is available at Bloomingdales, where fans can shop and sip Earl Grey at a tea bar…
Read MoreWhat the Heck Is Pickleball and Why Should Distributors Know About It?
Did your gym teacher ever make you play pickleball? Maybe you played it as an intramural sport when you moved to a new city. Or maybe this is the first time you’ve heard about the game that’s growing in popularity nationwide. If you’re in that latter camp, don’t worry. You’re not alone. It’s not quite on par with the NFL. (Yet.) But we’re here to tell you about the promotional possibilities…
Read MoreAldi Follows Up Surprise Streetwear Success With Full Line of (Very Affordable) Branded Merchandise
Aldi, Promo Marketing’s favorite budget grocery store brand, thought it was joking when it released a line of streetwear-inspired apparel in the U.K. last year. But it actually ended up making some merch that was, as the streetwear kids say, fire. Playing off that success, Aldi is back with a full line of branded merchandise. And, true to the brand, it’s all available for under $10…
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