The continuation of a program Adidas launched in January, the move firmly establishes the brand as an innovator in the area of interplay between physical and digital merchandise. This second round of apparel not only serves as a counterpart to the NFT, but is an incentive for NFT collectors to move onto the second phase of a larger program…
Read MoreAuthor: Brendan Menapace
Patrón Tequila Partners With Designer John Geiger for Cinco de Mayo Sneakers
Patrón Tequila is once again using the day synonymous with tequila intake for a branded merchandise drop. Last year, the beverage brand released a line of streetwear. This year, it partnered with designer John Geiger to create a limited edition GF-01 sneaker inspired by the agave fields of Jalisco, Mexico, that make that tequila toast possible…
Read MoreLA Lakers Collaborate With Red Hot Chili Peppers for Co-Branded T-shirt Giveaway
The bond between the Red Hot Chili Peppers and the Los Angeles Lakers is strong. The band has written lyrics and songs about the team, and bassist Flea frequently attends games. So, it’s about time the Lake Show repaid the band for its loyalty, eh? Before the end of the regular season, the Lakers created special co-branded T-shirts that celebrated the Chili Peppers’ new album…
Read MoreBAMKO Acquires Distributor Guardian Products
BAMKO, Los Angeles, announced today that it has acquired substantially all of the assets of Guardian Products, the distributor based in Norcross, Georgia, effective May 1, 2022. Guardian Products specializes in the automotive dealer market, complementing BAMKO’s December 2021 acquisition of Sutter’s Mill Specialties, which also specializes in that market…
Read MorePanera Bread and T-Pain Team Up for a Merch Collaboration (With an Interactive Twist)
Panera Bread enlisted T-Pain for a limited run of merchandise to commemorate its new Chef’s Kitchen Sandwiches. Following along with other restaurants that have used a streetwear drop model, Panera also is working with the shopping platform NTWRK for a “Day of Craveable Drops.” Possibly the most interesting item is one called the “Deliciously Luxe Drip Kit”…
Read MoreWhat the 2022 NFL Draft Hats Tell Us About Current Headwear Decoration Trends
The 2022 NFL Draft hats are two-tone: black with a brim color reflective of the team’s colors. The front panel features a large embroidered graphic of the city in script font overlaid atop the team name in italic block letters. It’s a bold design choice. And that, along with a few other elements of the hats, gives us some hints as to what’s trending in headwear…
Read MoreCoca-Cola’s Immersive New London Retail Store Features Designer Apparel, Exclusive Drinkware and Customizable Cans
Coca-Cola is using a posh storefront in London’s Covent Garden neighborhood to sell items like apparel, accessories and drinkware and interact with shoppers beyond just the refrigerator. Shoppers can create their own personalized Coke cans using a design screen within the store, meaning even if they don’t buy the high end apparel, they can leave with something memorable…
Read MoreMom Will Love This KFC Fried Chicken Bouquet Kit
This Mother’s Day, get Mom what she really wants. Sure, flowers are great, but KFC is inspiring others to go the extra mile by adding some fried chicken to a bouquet of roses. KFC’s Kentucky Fried Buckquet kit promotion includes a bouquet of 12 roses in a KFC-branded vase, along with eight skewers for fried chicken…
Read MoreAre Immersive Travel Experiences the Future of Branding?
It seems that the new way to put your brand in front of people is to literally house them, putting people in the middle of an advertisement. We’ve seen it with Taco Bell’s hotel, the Moe’s Miami hotel room and the Barbie RV, among others. Now, even more branded hotel experiences are popping up across the world…
Read MoreSupply Chain Latest: Shanghai Lockdowns Slow World’s Largest Port, Labor Disputes at California Ports
Markets were braced for prolonged supply chain issues through 2022, but recently there were some reasons for optimism. Some experts think that was just a temporary reprieve, though, as strict COVID lockdowns in Shanghai—home of the world’s largest port—and the looming threat of West Coast port workers going on strike could once again snarl ocean shipping…
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