Could ‘Convertible’ Apparel Be the Next Big Thing in Promo?

In the athleisure market, there are few names more influential than Lululemon. While the brand has been nearly synonymous with workout apparel that translates to the street, its newest focus on apparel tailored to the outdoors but with that same everyday fashion sense is something that promotional companies should take note of…

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Patagonia to Open Apparel Repair Center

Outdoor apparel brand Patagonia has partnered with a Dutch textile platform to create a new apparel repair center for affiliated brands. The goal, according to Just-Style, is to divert 1 million kilograms (2,204,622 lbs.) of apparel waste from ending up in landfills by making 300,000 clothing repairs annually…

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Marvel Fans Can Eat Popcorn Out of Thor’s Hammer Thanks to AMC Promo

In the Marvel Cinematic Universe, only those who can prove themselves worthy can wield Mjolnir, Thor’s famous hammer. In real life, however, all it takes is $39.99. You can even eat popcorn out of it. To commemorate the release of “Thor: Love and Thunder,” AMC Theaters is selling a replica of Mjorlnir that doubles as…

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Blink-182 and Guy Fieri Released Co-Branded Apparel for Charity

It’s a match made in delicious rock n’ roll heaven. Famed pop-punk band Blink-182 just released a limited line of merchandise co-branded with celebrity chef Guy Fieri’s “Flavortown” brand. The “blink-182 x Flavortown” collection is currently available, and proceeds will benefit the Guy Fieri Foundation, which uses cooking and education to support communities across the…

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