Wendy’s is really leaning into its partnership with the Adult Swim cartoon “Rick and Morty.” After hosting special pop-ups and store takeovers, Wendy’s is once again rebranding as “Morty’s,” for a special promotional event through Uber Eats that also sort of parodies the celebrity meal deals that have become so common in fast food marketing. As part of…
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To celebrate Serena Williams’ “evolution away from tennis,” as she put it, Michelob Ultra created a limited edition 24-pack. It comes in a special-edition box that looks a lot more like a box for sneakers than for beer, and each can features a photo of Williams from one of her major victories.
Read MoreThe hoodie has been a default wardrobe choice for decades. But, a lot of young buyers who are now adopting the item as a piece of streetwear royalty might not know its roots. Champion is making sure fans learn their history with the “Be Your Own” campaign, which celebrates Champion’s original hoodie design from more…
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Heinz took more than 150 pieces of vintage apparel and “decorated” them with a drop of ketchup, celebrating imperfections and encouraging people to hold onto their old clothes—especially if they double as promotional products.
Read MoreDisney is creating more ways for fans to buy branded merchandise by integrating an in-app commerce option into the Disney+ app. Other apps and services, such as Amazon Music, Spotify, YouTube, Instagram and Twitter, have made in-app purchasing possible, so it was inevitable that such a big commercial entity like Disney would get around to…
Read MoreFood and beverage companies, and car manufacturers have turned toward lifestyle product lines as ways to appeal to new audiences and expand their reach beyond just what they’re known for. The most recent was Chrysler, which is aiming to appeal to younger audiences by releasing athleisure pieces and lifestyle products like water bottles that paint…
Read MoreFanatics has been named as the official e-commerce merchandise partner for the 2028 Los Angeles Olympics. As part of the deal, it will operate brick-and-mortar merchandise stores and outfit volunteers.
Read MoreBurger King just seriously improved on its classic paper crown by creating a real, bejeweled version for rapper Latto’s performance during the MTV VMA’s. During her performance of “It’s Givin’,” Latto was seen wearing the crown, which included the BK logo and Latto’s 777 logos with crystal embellishments.
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Starbucks just debuted its new fall drinkware line, featuring tumblers, mugs, water bottles and hot cups. Starbucks is a trendsetter in the drinkware space, so it’s a good look at what end-users will want this year.
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Chrysler is joining the growing list of automotive companies expanding their branded merchandise capabilities in the hopes of creating a brand aesthetic tailor-made for the 21st Century. Its new athleisure and lifestyle line features minimal branding but maximum cool factor…
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