Whether you care for her music or not, you have to admit that Taylor Swift is one of the biggest brands on the planet. So, there’s a lot you can learn from the way she approaches her merchandise when a new album comes out.
Read MoreAuthor: Brendan Menapace
The Pickleball Revolution: Celebrity Tournaments, Pro Leagues and Huge Branding Opportunities
Pickleball is sweeping the nation, with new professional leagues and even an upcoming celebrity tournament hosted by Stephen Colbert. The game’s accessibility makes it appealing to so many different people, and that makes it a huge opportunity for distributors to incorporate it into promotional campaigns.
Read MoreThese Stylish Bags Are Made from Rejected Airbags
It’s amazing seeing the progress companies have made with making eco-friendly products like apparel and bags out of eco-conscious material. Sometimes it takes developing new compounds, or creating new ways to use organic ingredients. Other times it includes repurposing products into consumer products. Swiss bag manufacturer Freitag just created a foldable bag from discarded airbags…
Read MoreLive from PRINTING United Expo: Benny Landa Is Creating The World He Wants to Live In
Print icon Benny Landa delivered a keynote address titled “Social & Business Success: How Diversity, Inclusion and Other Social Values Can Drive Engagement and Growth,” focusing on lessons he’s learned from his father, mentors and decades in the industry.
Read MoreBalenciaga and Lay’s Collaborated on a $1,800 Chip Bag Purse
The hottest, most fashionable accessory right now might be a bag of Lay’s potato chips. If you don’t want grease all over your fingers, though, you’re in luck. This isn’t really a bag of Lay’s chips. It’s a Balenciaga bag meant to look like a bag of Lay’s chips. The bag debuted as part of…
Read MoreLive from PRINTING United Expo: Complementing Hard Goods and Print Products with Apparel
Apparel, hard goods and print products might all seem separate, but they’ve never been more related than they are right now. For starters, they’re all under the larger print ecosystem of items that can be personalized and decorated. But, since the onset of the…
Read MoreLive from PRINTING United: STAHLS’ Jenna Sackett on the Future of Print-On-Demand
Apparel can be more than just a good freebie. It can an experience thanks to print-on-demand. Jenna Sackett, Brand Activation Manager for STAHLS, took the stage at Future State to discuss how apparel decorators should look into print-on-demand if they haven’t already and, if they have, how they can maximize profitability and customer retention, and…
Read MoreTrends and Takeaways from PRINTING United Expo Take 1
It was three years in the making, but we’re finally on the show floor at PRINTINGUnited Expo in Las Vegas. To say it’s overwhelming would be an understatement. For one, we’re pretty happy to be here, having not experienced a show like this in a few years. For another thing, this show is freakin’ massive.…
Read MoreHow One Distributor Met the Challenge of ‘Wowing’ the Customer
What does it mean to “wow” a customer? Is it the first impression? Is it creating a promotion that they think about or use long after the event? Is it going above and beyond to make sure you reach the goal? It can be all of the above, actually. Brad Dalton, vice president of sales…
Read MoreTokyo 2020 Official Accused of Accepting Bribe from Stuffed Toy Company for Licensed Products
A former Tokyo Olympics executive is being accused of accepting bribes from a company that sold officially licensed toys of the Tokyo 2020 mascots. https://twitter.com/pnagovph/status/1581828948601683968 According to the Japan Times, Haruyuki Takahashi allegedly received 8 million yen (about $53,700) from stuffed toy company Sun Arrow. This would be his fourth bribery case, having already been…
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