Disney+ bet on subscribers using the platform directly to buy branded merchandise, integrating QR codes and in-app capabilities for customers to buy products relating to its intellectual properties and shows. This had been in the works for a while, but Disney tried an exclusive promotion for subscribers only, giving them early access to things, and…
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As soon as the jack-o-lanterns start to rot and the last bit of candy has been handed out, something happens in this country. It becomes Mariah Carey season. Previously known as the Holiday Season, which already had ambiguous beginning and end dates depending on who you ask, Mariah Carey Season is when it is socially…
Read MoreMimosas are a brunch staple, whether you’re going out or making them at home. Part of the beauty is in its simplicity: It’s pretty much just sparkling wine and orange juice. But even the simplest drinks rely on good ingredients, and a touch of flair always takes the quality up a notch. Tropicana is hoping…
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Kura Sushi Bar, a restaurant chain that specializes in a rotating conveyer belt of deliciousness, just partnered with Tetris for a collection of restaurant prizes, packaging and consumer products. The thing with Kura is that it’s as much a game as it is a dining experience. There’s a system in the restaurant where customers insert…
Read MoreThe Arizona Coyotes are temporarily playing in the smaller Mullett Arena at Arizona State University. To keep things fun and attract fans, the team did a T-shirt and mullet wig giveaway for its home opener last week.
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One funeral service business in the U.K. has made branding part of its mission to reinvent the way we think of the business and emotions behind funerals. Using bright colors and illustrations, it challenges the norms of the funeral service industry.
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It shouldn’t come as any surprise that the McDonald’s “Adult Happy Meal” promotion was a hit. McDonald’s has been pretty much batting 1.000 with its branded tie-ins thanks to celebrity endorsements and streetwear influence. The “Adult Happy Meal” was a partnership with designer brand Cactus Plant Flea Market, and included a toy using the brand’s…
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Netflix is expanding its branded merchandise footprint once again through a partnership with Walmart. The first seasonal release includes branded toys, Advent calendars and a concession kit that replicates the movie theater experience at home.
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PRINTING United Expo, the largest event in printing and graphic arts in 2022 —representing all facets of the industry — opened its doors last week to gather attendees and exhibitors from around the world for the first time under one roof since 2019. Held Oct. 19-21 at the Las Vegas Convention Center, the global event…
Read MoreThanks to new standards in the European Union, however, Apple will finally be forced to create iPhones with USB-C ports rather than its proprietary Lightning charger. But, could the future of the iPhone be completely charger-less?
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