Chick-fil-A is joining its competitors in the fast food space by offering its first line of branded merchandise through a new e-commerce platform. The famous chicken chain has always been known for exclusivity in some regard, being pretty much the only big fast food restaurant that closes on Sundays. So, it makes sense that it…
Read MoreAuthor: Brendan Menapace
Pantone Announces 2023 Color of the Year: Viva Magenta
Pantone, the authority on all things color, announced its 2023 Color of the Year: Viva Magenta (Pantone 18-1750). https://twitter.com/pantone/status/1598473605574270978 Each year, the Pantone Color Institute selects a shade (or two) to represent not only what color is going to be popular in product design and fashion, but also represents the current state of the world.…
Read MorePeople Are Using Disney’s Custom Merchandise Platform to Support Chinese Protestors
Japan’s Disney store is now full of apparel protesting Chinese President Xi Jinping thanks to a custom merchandise and personalization feature. The T-shirt looks innocent enough: It’s just a drawing of Winnie the Pooh holding a blank piece of paper. But, it goes a lot deeper than that. Here’s some background: Protestors in China have…
Read MoreConvergence Corner: A Firsthand Tale of Educating Clients and Finding Success
Sometimes, the hardest part of a business transaction is marketing yourself to potential clients. You could have the best products and capabilities in the entire industry, but if customers don’t know you or what you do, your inbox will be quiet. Like so many of her peers, Beth Levine, founder of Multi Media Promotions, Plainview,…
Read MoreDenny’s Is Selling a T-shirt Worth $2,000 for $5.99
Denny’s is selling a T-shirt as part of a Black Friday promotion that might only cost $5.99, but is really worth more than $2,000. That’s because it’s a ticket to a free Everyday Value Slam meal every day for a year.
Read MoreCadbury’s Secret Santa Postal Service Displays Are Top-To-Bottom Branding Experiences
Cadbury is bringing back its Postal Service pop-ups for the holiday season, where people can send chocolate to loved ones or donate chocolate bars to those in need. The pop-ups will be all over the UK, and are a great example of effective and detail-oriented experiential marketing.
Read MoreA Vegan Restaurant Partnered with Elton John for Special Packaging
The fast food celebrity meal deal is no longer a rarity. It’s just part of any good restaurant chain’s marketing plans. Landing a big name and reflecting that partnership through special menu items, packaging and promotional products is a way for restaurants to stand out amongst their competition. The competition now is who can get…
Read MoreFive Holiday-Ready Products for a Winter World Cup
This year’s FIFA World Cup takes place over November and December, rather than the summer. Because of that, it makes for a rare opportunity to market the tournament during the holiday season with promotional products. We took a look at five of our favorites.
Read More2022 Top Suppliers: A Snapshot of a Recovering Industry
More than two years removed from the beginning of the COVID-19 pandemic, we’re all pretty sick of hearing terms like “pivoting” and “new normal,” but there’s a reason that those phrases have been thrown around so much. It’s exactly what business owners – and everyone else – had to do. Within the promotional products industry,…
Read MoreMiiR, YETI, Stanley and Klean Kanteen Team Up for Drinkware CoLab Environmental Action
Four major drinkware brands – YETI, MiiR, Stanley and Klean Kanteen – announced a new initiative for environmental action called the Drinkware CoLab. Under the CoLab branding, the four companies will support the Outdoor Industry Association’s goal to turn the outdoor industry into “the world’s first climate-positive industry by 2030,” according to a press release.…
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