3M announced this week that it has fired group president and chief business and country officer Michael Vale due to “inappropriate personal conduct and violation of company policy.” Vale assumed this position last month having worked at 3M for more than 30 years according to AP. The report states that Vale was terminated last Friday,…
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The Print & Graphics Scholarship Foundation, Pittsburgh, PA, is pleased announced that Nick Gawreluk has assumed the role of treasurer on the executive committee effective immediately. Gawreluk replaces Dr. Niels Winther, chairman and owner of ThinkPatented, who graciously held this position over the past four years. Gawreluk will collaborate directly with the staff and serve…
Read MoreIf the two can incorporate an additional message or mission statement into the promotion, then the campaign becomes much more than just the sum of two parts. That’s exactly what beachy apparel brand Quiksilver just did with Pacifico beer by releasing an apparel capsule that centers around sustainability.
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A creative agency called The Variable is partnering with the Mental Health Association of Forsyth County in Winston-Salem, N.C., to connect with young people through branded apparel that toes the line between irreverent and compassionate. It’s called FreeTherapy, and it uses T-shirts and tote bags with catchy messages and slogans to appeal to Gen Z’s…
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Dr. Pepper and musician Yung Gravy just teamed up for a co-branded merch drop that coincides with a new soda flavor. The release is only three products, but with a good social media rollout, it hits a lot of touchpoints and accomplishes a lot.
Read MoreWhile its competitor Burger King is committing to reusable plastic packaging for menu items, McDonald’s isn’t sure that it’s worth shifting away from paper products. However, some activist shareholders are putting pressure on McDonald’s to make the switch.
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June is Pride Month, a time for celebrating the LGBTQIA+ community that many brands have started integrating into their own marketing schedules. Historically, this meant adding a rainbow motif to traditional designs, but there’s the concern that companies aren’t doing enough to really show support to members of the LGBTQIA+ community. In short, simply adding…
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Starbucks Korea has been a branding powerhouse, with promotional products almost outshining the actual coffee. However, the company is delaying a summer bag promo following detection of formaldehyde in bags released last year.
Read MoreReddit announced that it would cut its promotional product spending in half in favor of more sustainable options, after users on its r/ZeroWaste page discussed the environmental impact of promo. Many clients might not be aware of ways promos can still be sustainable without being cut out.
Read MoreThe heavy metal band Iron Maiden has taken legal action against a lingerie brand called Maiden Wear, hoping to block the company’s trademark on the basis that people would think it was associated with the band.
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