My Best Promotion: Bill Resnik

Working for a tech company in New York City can mean long hours and a lot of work, but there’s always room for a little bit of fun. Bill Resnik, vice president, partner and owner of Proforma Printing and Promotion, Boston, described one promotion that stuck with him, and gave employees at PayPal an opportunity to play some games.

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Play Like a Champion

In a 2013 Forbes article, Mark Stewart, former executive director of the Tailgating Industry Association, estimated that fans spend as much as $20 billion on tailgating for football and $35 billion on auto racing annually. Adding in baseball, hockey, soccer and outdoor concerts, you’ve got a lot of opportunities for tailgating and cheering. This provides end-buyers with myriad ways to advertise their brands, and a wealth of different products for distributors to provide them.

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Back to School

According to the National Center for Educational Statistics, an estimated 21 million students attended American colleges and universities in 2014. This is an increase of approximately 5.7 million students since fall of 2000. In 2011 through 2012, there were approximately 13,600 public school districts in America, with more than 98,300 public schools. In fall 2011 there were approximately 30,900 private schools.

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Under Armour Pulls Iwo Jima-themed T-shirt

Under Armour has pulled a T-shirt after facing criticism over the shirt’s design. The T-shirt, called “Band of Ballers,” is modeled after the famous photo of soldiers raising the U.S. flag on Iwo Jima during World War II.

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NBA Debuts Christmas Uniforms

The NBA has debuted the new and improved uniforms for the Christmas games. The uniforms use a holiday card theme, with loopy script on the front and heavy use of a cream color reminiscent of old parchment. 

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