Editor’s Note: Due to a technical error, this week’s Video Battle has been removed. Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: We’re still thinking of a New Year’s resolution. Maybe it should be to use…
Read MoreAuthor: Brendan Menapace
L’Oreal Designs Patch to Protect Users from the Sun
We know the dangers of staying out in the sun, and the importance of always protecting ourselves, but how do we know when we’ve had too much sun (aside from when we look like a lobster, in which case it’s too late)? L’Oreal has…
Read MoreJohnny Manziel ‘Billy Vegas’ Merchandise Hits Shelves
Cleveland Browns quarterback Johnny Manziel reportedly partied in Vegas wearing a blonde wig and fake mustache, referring to himself as “Billy.” Now, according to Cleveland.com, merchandisers are cashing in on the odd story by making “Billy Vegas” items, such as T-shirts, candles and paintings. The item that stood out to us most was this T-shirt…
Read MorePrime Line CEO Jeff Lederer on Jetline Acquisition, Productivity and New Product Offerings
Yesterday, we reported that Bridgeport, Connecticut-based Prime Line acquired Gaffney, South Carolina-based Jetline. Promo Marketing spoke to Prime Line’s CEO Jeff Lederer about how this move will benefit distributors and end-users in the long run with new product offerings, expanded services and consistency. Promo Marketing: Could you give us a little bit of history of…
Read MoreFamed CBGB Music Venue to Expand Merchandising
Though the New York music venue CBGB closed its doors in 2006, the famed concert hall’s logo will live on through branded merchandise, including umbrellas, phone cases and baby apparel (for babies who were literally born to rock). Politico’s Alex Weprin reported that 315 Bowery Holdings LLC (which is the address of the original venue)…
Read MoreDynamic Drinkware Court Case Moves Forward
Dynamic Drinkware, Oshkosh, Wis., took what the company called a “huge step” in its federal court case against National Graphics Inc., North Branford, Conn. According to Plastics Today, Judge William C. Griesbach of the U.S. District Court for the Eastern District of Wisconsin granted Dynamic Drinkware’s motion for summary judgment that it did not infringe…
Read More‘Star Wars’ Fans Upset About Male-centric Monopoly Pieces
“Star Wars” fans are upset that Rey, one of the starring characters of “Star Wars Episode VII: The Force Awakens,” has been left out of merchandising, such as action figure sets, and that merchandisers have focused too heavily on male characters. Now, fans are upset that Rey is not included as a playing piece in…
Read MoreCalifornia Initiative Would Require Legislators to List Donors on Clothing
People are used to seeing NASCAR drivers wearing suits decked out in their sponsors’ logos, but now a California initiative would require state legislators to display their donors on their clothing anytime they speak on…
Read MoreFTC Stops Alleged Office Supply Scam
Federal regulators accused a company called Liberty Supply Co., Gainesville, Texas, of using office supply sales to scam charitable organizations and small businesses. Last week, the Federal Trade Commission (FTC) announced that a federal court temporarily halted and froze assets of Liberty Supply Co. The announcement indicated that individuals from Liberty Supply Co., also doing…
Read MoreLast Chance to Vote! PM Video Battle: Next Products Versus SayIt Promos
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: We’re gearing up for 2016. This last year was a great one for us, and we’re looking forward to an even better one starting tomorrow!) Last week, Next…
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