While most things at Disney theme parks could be described as “over the top,” it’s not necessarily what every guest wants in their merchandise. Some guests have been complaining about a lack of more minimal apparel designs.
Read MoreAuthor: Brendan Menapace
The Story Behind the Most Successful ‘It’s Always Sunny in Philadelphia’ Promo – Both On Screen and In Real Life
On a Season 5 episode of “It’s Always Sunny in Philadelphia,” the character Charlie tells the others in the gang that he recently created a product called “Kitten Mittons” in a quest to quiet down the hoards of alleycats around his apartment. After hearing about a merchandising convention in town, he made a commercial for…
Read MorePlanters and Miller High Life Turned the Nutmobile Into a Dive Bar (Complete with Branded Dollar Bills)
Miller High Life and Planters took their co-branding partnership to a new level by transforming the Planters Nutmobile into a full-service dive bar, complete with signage, cornhole, selfie walls and more.
Read MorePepsi Used QR Codes and Signage to Promote Recycling at UEFA Champions League Final
The quest for sustainability in stadiums usually starts with drinkware. In Europe, one of the biggest sporting events of the year is the UEFA Champions League Final. As part of the men’s and women’s games in Istanbul, Turkey and Eindhoven, Netherlands, respectively, Pepsi rolled out a new recycling initiative that included not only reusable drinkware,…
Read MoreWhy Is This Crypto Company’s T-shirt Over $2,000?
It’s OK if you still don’t fully understand crypto by now. It’s complicated, and despite our best efforts we still cannot fully explain what the blockchain is. We also can’t fully understand why a crypto company is selling items like hats and shirts for upwards of $1,200. https://twitter.com/CoinDeskES/status/1668298390143217685 Actually, we sort of can. Disco, a…
Read MoreBush’s Leans Into Golf and Ties for Father’s Day
Is your dad a big fan of baked beans? Specifically, is he a big fan of Bush’s baked beans? Even more specifically, is he a fan of Bush’s baked beans and likes golf gifts for Father’s Day? If so, buddy, you are in luck. Bush’s just announced a special Father’s Day collection of branded products,…
Read MoreThe Paris Olympics Sent Media A Branded ‘Save the Date’ with a Coffee Kit and Impressive Packaging
The Summer Olympics return next year in Paris, and the games’ organizers and marketing teams are already reaching out to media members who will be on-site for the event. NBC Sports broadcaster Rebecca Lowe, known for covering events like Premier League soccer and the Kentucky Derby, will once again be handling the Olympics for NBC,…
Read MoreEnamel Pins and Black-on-Black Caps: Check Out Apple’s WWDC 23 Promo Giveaways
This year’s big news out of Apple’s WWDC was the introduction of the Vision Pro headset. But, we wanted to take a look at how they commemorated the occasion with branded giveaways. This year was heavy on enamel pins and sleek black-and-white designs.
Read MoreHow Netflix Is Using Print, Drinkware, and Humor for Its ‘The Witcher’ Promos
Netflix’s latest brand collaborations include Old Spice and Athletic Brewing Co. for special “The Witcher” promos. It’s a great case study in how to use print, drinkware, labeling, and a dash of humor to make a successful campaign.
Read MoreGalaxy Balloons Rebrands as Galaxy, More Than Balloons
Galaxy Balloons announced today that it has rebranded as Galaxy, More Than Balloons, with a new logo and name meant to reflect the company’s “commitment to innovation, growth, and staying ahead in an ever-changing marketplace.” The simple logo, using a red circle around the “G” is part of the company’s effort to create “a harmonious…
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