New York Fashion Week showcases the hottest new styles in the fashion world. This year, New Yorkers using the popular ride-sharing app Uber can get their hands on some New York Fashion Week promotional items, thanks…
Read MoreAuthor: Brendan Menapace
The Oscars Gift Bag Is Worth $200K
The Academy Awards ceremony isn’t until Feb. 28, but we already have the inside scoop on what the nominees will receive in their gift bags. According to The Daily Beast, the Oscars gift bag is worth about $200,000. According to Mashable, in addition to a few fancy vacations,…
Read MoreCarolina Panthers Would-be Super Bowl Merchandise
Yesterday, we reported on all of the counterfeit merchandise that authorities have seized before the Super Bowl. Now, we have all of the authentic Carolina Panthers merchandise that would have hit shelves had Cam Newton and the team topped the Denver Broncos. According to SportsLogos.net, some of the proposed Panthers merchandise used the phrase “Keep Pounding,”…
Read MoreFeds Seize $39M in Fake Super Bowl Gear
Peyton Manning and the Denver Broncos (specifically Von Miller) won Super Bowl 50 over the momentum-fueled Carolina Panthers. This was Manning’s record-breaking 200th career win, so with all of these round numbers here, we can practically see the “Peyton Manning: 200 career wins, Super Bowl 50 champion,” merchandise now…
Read MoreBeyoncé Launches ‘Formation’ Merchandise Line
A lot of people say that Beyoncé is the best in the business. Today, we can say that the business we’re referring to is marketing. After dropping a surprise new song before her Super Bowl 50 halftime show performance, Beyoncé also debuted a new line of apparel and accessories relating to her new song, “Formation,”…
Read MoreCustomInk Acquires Commerce Startup Represent
CustomInk, Fairfax, Va., has acquired Represent, a Los Angeles-based online merchandise company. According to TechCrunch, CustomInk acquired Represent for close to $100 million in a cash and stock deal. Represent, founded in 2014, allows users to create and sell apparel and accessories similarly to how CustomInk does. What sets Represent apart is that it works…
Read MorePM Video Battle: Trimark Versus ParsonsKellogg
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: The Super Bowl is this weekend! I won’t lie. At the beginning of this season, I was sure that my Eagles would be in it. But we can’t…
Read MoreEvernote Shuts Down Branded-item Marketplace
Evernote, the popular smartphone app for cross-platform note-taking, had tried its hand at physical products, like notebooks, backpacks and wallets. Now, after three years of selling these items, the company shut down its Evernote Market on Feb. 3. According to The Verge, some Evernote-branded items,…
Read MoreYou Can’t Say That on the Field—’Sweet 16′ and Other Trademarked Sports Phrases
This year, the University of Alabama football team won its 16th NCAA National Championship. Naturally, some used “Sweet 16” to commemorate the win, but you won’t see any official Alabama merchandise with that phrase. That’s because “Sweet 16″…
Read More6 ‘Cool’ Campaign Items for Millennials
Getting young people out to the ballots is important for candidates. Over time, we’ve seen candidates employ a lot of techniques to try to appeal to the young voters—some have been effective, others fall flat. Here are a few of the more recent ways the presidential candidates are trying to appeal to millennials. 1. “Loud and…
Read More