In baseball, “going yard” means hitting a home run. But now, it looks like the promotional powers of professional sports are “going yard” in a literal sense. We previously wrote an article about how more and more baseball teams are using garden…
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Last month, we reported that Amazon’s clothing business is growing. Now, according to The Street, Amazon’s clothing business could turn a profit as soon as next year. Citing KeyBanc Capital Markets reports, The Street reported that Amazon’s apparel business could increase share value by 25 cents. According to Quartz, Amazon already has introduced more than 1,800…
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City Paper Company, Birmingham, Ala., announced that it has merged with ImageWorks, a Birmingham, Alabama-based distributor. Rick Roth, president of ImageWorks, said in a press release that the company chose to join City Paper Company to offer more print, promotional products and marketing services to ImageWorks’ network of customers. “The driving force behind this merger is…
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If you watched the Grammy Awards on Feb. 15, then you saw highlights of a year of music and performances. Now, we have highlights from the glitzy gift packages the attendees received. Distinctive Assets, which we wrote about…
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Earlier this month, Paul Bellantone, CAE, president and CEO of Irving, Texas-based Promotional Products Association International (PPAI), posted a statement regarding the announcement of the launch of a potential member-funded industry lobbying group. Today we spoke with Paul Bellantone about the industry’s lobbying…
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Four years ago, the University of North Dakota retired its mascot—Fighting Sioux—and now, after a few years as simply “UND,” the school is adopting the Fighting Hawks nickname. However, the university is selling Fighting Sioux merchandise again. Why? Because the NCAA, the same organization that…
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BIC Group, Clichy, France, announced in a press release that the company’s CEO, Mario Guevara, has decided to retire. The board of directors will propose two options—to combine the chairman and CEO functions, and to nominate chairman of the board Bruno Bich as chairman and CEO. One of Bich’s responsibilities would be to continue to develop…
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Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: No matter how old we get, “Pizza Friday” always will be the happiest day of the week/month/year/life.) Last week, Prime Line won, so now it will challenge Inskribo Promotional Products. The winner…
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Last week, we ran a story about some of the more interesting items that Academy Award nominees would take home. After we, along with many other sources, like Vanity Fair, The Telegraph and Forbes, reported on it, it came to light that the bag actually isn’t an officially…
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Nike Inc. has ended its endorsement of Manny Pacquiao after the Filipino boxer made derogatory comments regarding homosexuals. According to ESPN, the company removed all Pacquiao-related merchandise and advertisement from its website after Pacquiao made a comment regarding same-sex couples on a…
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