Ad Trends Advertising Inc., a Blue Springs, Missouri-based distributor, announced that it has merged with Overland Park, Kansas-based distributor Custom Specialties LLC. “By combining the companies’ strengths and having offices on both sides of the state line, [it] will provide a huge benefit to our clients and personnel,” Mark Cromwell, president of Ad Trends Inc.,…
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Big D Promos, Dallas, announced that it has relaunched as Elevate Brand Marketing. The change reflects the company’s broader strategy and expanded capabilities. According to a press release, Elevate Brand Marketing’s goal is to ensure often overlooked areas of the promotional products industry and integrate event management into a brand’s overall marketing strategy to build…
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Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: If only our office had a retractable roof. We could enjoy this beautiful weather from 12 floors up.) Last week, Prime Line won its fourth victory, so it will now…
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While gearing up for the 2016 NCAA Basketball Tournament, fans can get their hands on official merchandise celebrating the “Big Dance.” Heavy.com showcased some of the noteworthy tournament-related merchandise, including T-shirts, sweatshirts and more. The bracket hasn’t been finalized yet, but fans can sport this T-shirt showing all 64 teams that made it to the…
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Marriott International, Bethesda, Md., announced today that from now on, all branded towels and bath mats in its nearly 3,000 U.S. locations will be made in the U.S. According to 12 News, Marriott International has partnered with Thomaston, Georgia-based Standard Textile to produce towels and bath mats made with 100 percent cotton grown in the…
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Nike and Tag Heuer have cut ties with tennis star Maria Sharapova after she revealed she had tested positive for a banned substance. According to The Guardian, Sharapova failed the drug test after she was knocked out of the Australian Open in…
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The warm weather looks like it’s here to stay, so what better time than to take a vacation? Here are 10 items that travelers, hotel patrons and adventurers will love…
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Data from the Department of Commerce’s Office of Textiles and Apparel (OTEXA) showed that China is still the No. 1 importer of apparel to the U.S., but Vietnam recorded the most growth, with 17.2 percent, to 282 million square meter equivalents. According to Just-Style, imports rose 1.6 percent year-over-year to $6.63 billion. The volume of…
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Many brands are making efforts to appeal to millennials. According to Forbes, this enigmatic generation makes up one-third of the U.S. workforce—53.5 million employees. So, naturally, many brands are trying to reach this young generation through advertising and products. According to Adweek, Splash, a creator of marketing software, used data to show what branded items…
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The Consumer Product Safety Commission (CPSC) announced that it will not pursue compliance or enforcement actions against manufacturers, importers or private labelers of certain adult apparel that is determined exempt from testing under CPSC’s flammability standard for not having a general conformity certificate. According to a press release, the CPSC approved the new policy on…
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