Last week, Harvard Law School announced that the school will change its emblem due to the inclusion of a former slaveholder’s family crest. The emblem, introduced in 1936, incorporates the school’s motto and wheat sheaves, which are derived from the coat of arms of Isaac Royall Jr.’s family. Royall, according to The Boston Globe, was…
Read MoreAuthor: Brendan Menapace
Pepsi Fined Over Misleading Promotion
In 2014, Pepsi started a promotional campaign in Hungary that allowed customers who collected a certain number of bottle caps to receive different Pepsi-branded gifts. As it turned out, the most popular gift was an illuminating ball. According to the Global Advertising Lawyers Alliance, the demand for the ball was too much for Pepsi, and…
Read MoreIrish-American Organization Calls St. Paddy’s Day Merch Offensive
Today is St. Patrick’s Day. For many, it’s a day to wear festive green clothing or eat traditional Irish foods to celebrate Irish heritage—whether they’re actually Irish or not. For others, it’s a day to pack the pubs and down countless pints of Guinness. Somewhere, these two worlds merged, as many St. Patrick’s Day items,…
Read MoreCoke, Pepsi, Nestle Ready to Fight Montreal Water Bottle Ban
Yesterday, we reported that the mayor of Montreal wants to ban single-use plastic water bottles from the city. Today, CBC reported that Coke, Pepsi and Nestle are among corporations that are gearing up to fight the ban. The Canadian Beverage Association, which represents 60 beverage brands, including Pepsi, Coke and Nestle, joined Quebec’s registry of…
Read MoreWisconsin Considers Banning Plastic Bag Bans
The Wisconsin State Senate may take up a bill this week to strip communities of the power to ban plastic bags. According to the Milwaukee Journal Sentinel, the state assembly already approved the bill by a vote of 63-35. “Most of the time, government is reactive, and we…
Read MoreFreight Rates Fall to Record Low
Average spot freight rates fell to a record low last week—$701 per 40-foot container. According to CNBC, the World Container Index (WCI), which tracks 11 global shipping routes, said that is the lowest reading since the organization started tracking rates five years ago and…
Read MoreDaft Punk Advertises Merchandise with Retro Posters
The French electronic music duo Daft Punk has a lot of merchandise, like T-shirts, posters, yo-yos, skateboards and pens from Fisher Space Pen Co., Boulder City, Nev. While the band’s selection alone is impressive, their latest marketing technique is even more appealing: Each item is advertised in a style that’s reminiscent of ’80s magazine spreads.…
Read MoreMy Ideas for NCAA Basketball Tournament Promotions
The 2016 NCAA Basketball Tournament starts this week, and I just filled out the perfect bracket. A lot of people don’t have Temple winning the whole thing, but I sure do. (OK, I picked Michigan State. But I’ll still cheer for the Owls.) When people fill out their brackets, they can create any possible outcome…
Read MoreReebok Offers $50K Donation for a Candidate Who Can Run a Mile in Under 10 Minutes
Plenty of people make their New Year’s Resolutions things like “run more.” Reebok thinks that the current presidential candidates should do that, if they haven’t already. The sportswear company is offering to donate $50,000 to a health charity if any presidential candidate can run a mile in less than 10 minutes.
Read MoreRe/Done Partners with Hanes to Create ‘Perfect T-shirt’
Re/Done, a Los Angeles-based clothing retailer, has partnered with Hanesbrands Inc., Winston-Salem, N.C,. to revamp the apparel manufacturer’s classic cotton T-shirt. According to Observer, the redesigned T-shirt comes in two women’s styles—the 1950s style features a boxy fit, and the 1960s is longer…
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