Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Hope everyone has a great holiday weekend! We’re excited to eat too many hot dogs and lay down to watch fireworks here in Philadelphia!) Last week, Maple Ridge Farms got…
Read MoreAuthor: Brendan Menapace
Small Businesses Brace for Canada Post Strike
After a period of contract disputes between its higher-ups and workers, Canada Post warned customers that carriers may not deliver mail or parcels if service shuts…
Read MoreJ.R. Smith Tattoo T-shirts and Capitalizing on ‘Micro Moments’
We’ve seen a fair amount of merchandise commemorating LeBron James and the Cleveland Cavaliers’ first NBA Championship. Fans want to wear their Cleveland pride wherever they go, sharing a fraction of the feeling that the players felt…
Read MoreCounterfeiters Claim Pat Summitt Merch Benefits Foundation
Following the death of Pat Summitt, Hall of Fame coach of the University of Tennessee women’s basketball team, members of her foundation warned that counterfeiters not only are selling unlicensed…
Read MoreConsolidation, Shipping Volume Continue to Grow
Declining shipping growth in China and collapsing freight rates have set off a domino effect in the international shipping industry. Because of this, we’ve seen major companies merge as…
Read MoreRio 2016 Olympic Medals Celebrate Sustainability, Inclusiveness
For athletes all over the world, wearing an Olympic medal is one of the highest achievements imaginable. As we get closer to this year’s Summer Olympics in Rio de Janeiro, we found a look at…
Read MoreScam Alert: Don’t Fall Victim to Fraudulent Requests
Chris Morrissey, president of Fort Collins, Colorado-based Proforma Big Dog Branding has received one to two emails a day from prospective customers asking for information on products for about the last eight months. For any distributor, that doesn’t seem out of the ordinary. If anything, that’s great news. Business is booming, right? Not necessarily. Morrissey,…
Read MoreLA Galaxy Misprints Captain’s Name on Jersey
As we’ve seen on tour apparel, college T-shirts and rugs, misprints happen. That said, spelling a major athlete’s name wrong on the back of his own jersey is a pretty big no-no. Los Angeles Galaxy, and former Liverpool FC, star Steven Gerrard played a game on Sunday evening with “Gerrrad” on the back of his…
Read MoreMy Best Promotion: Catch Fire Marketing’s Steve Bocher on Going the Extra Mile
It pays to go the extra mile. Regardless of the industry, customers and peers appreciate when someone makes that extra effort to create or provide something special. Steve Bocher, CAS, owner of Catch…
Read MoreHow Brexit Could Affect the Promotional Products Industry
Just less than a week after voters shocked the world by voting to leave the European Union, we’re starting to see economic ripples all across the world. Though U.K. will feel the majority of the impact from the referendum, folks in the U.S. still will see some changes as…
Read More