Nike released new promotional photos for the men’s Olympic basketball team. The players are wearing the Nike jerseys and warmup gear, and many are wearing Nike sneakers, too. But, some players have endorsement deals with other companies, like Adidas or Anta. And, as SB Nation pointed out in a new video, the players’ Nike sneakers…
Read MoreAuthor: Brendan Menapace
Last Chance to Vote! PM Video Battle: Logomark Versus TechnoMarketing Inc.
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I’m going to a friend’s surprise party this weekend. Tyler, if you’re reading this, disregard that last sentence.) Last week, Logomark won the battle, and now will face…
Read MoreLos Angeles Rams Accidentally Troll St. Louis Fans
When the St. Louis Rams announced that they were moving to Los Angeles, fans in St. Louis (rightfully) were upset. Some were so upset that they filed a class-action lawsuit, claiming that the team deceived them by continuing to sell tickets and merchandise while, unbeknownst to the fans, the idea to move the team was…
Read MoreGildan Activewear Acquires Peds Legwear Inc.
Gildan Activewear, Montreal, Quebec, announced yesterday that it signed an agreement to acquire 100 percent of equity interest of Peds Legwear Inc. (Peds), a Montreal-based supplier of foot apparel and leg wear products, in a $55 million cash deal. The two companies expect the acquisition to close before the end of August…
Read MoreComic-Con Bags, ‘Pokemon Go’ and the Case for Augmented Reality
As we’ve seen with the unbelievable popularity of “Pokemon Go”, people love augmented reality—or AR—when it’s done right. (The hundreds of kids descending on Central Park for one Pokemon is a good example.) For this year’s Comic-Con in…
Read MoreWhat’s Inside the DNC, RNC Gift Bags?
After the first night of the Democratic National Convention (DNC) in Philadelphia, we saw reports of what journalists attending the event received in their gift bags. (No, they didn’t receive Hillary Clinton baggage totes, that was at another…
Read MoreWNBA Rescinds Fines for Players’ T-shirts
Last week, the WNBA fined multiple WNBA players for wearing T-shirts that read, “#BlackLivesMatter #Dallas5,” during warmups in response to the recent shooting deaths in the U.S. According to Vibe, the WNBA fined the players and their teams because…
Read MoreDemocrats, Republicans and Merchandise at the DNC
The Democratic National Convention (DNC) begins today in Philadelphia, and both supporters and protestors are showing their colors through merchandise. Some of the merchandise, which celebrates the Democratic Party and presidential candidate Hillary Clinton,…
Read MoreLast Chance to Vote! PM Video Battle: Suntex Industries Versus Logomark
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I continue to look for Pokemon in the office. So far I’ve looked in all of my desk drawers and behind the printer. No dice.) Last week, Suntex Industries won,…
Read MoreTrump Campaign Reportedly Using American Apparel for Merchandise
By now, two things are almost ubiquitous with Donald Trump’s presidential campaign: His “Make America Great Again” merchandise and his desire to build a wall to keep out illegal immigrants from Mexico. But, it seems that…
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