Though I already have provided my opinion of the best NBA giveaways, the experts at ESPN ranked the top five NBA giveaways this season. There certainly are some creative promotions, and even with the ones I thought I had seen before, I noticed cool, new features that I wouldn’t have thought of. ESPN gave the…
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Even after former American Apparel CEO Paula Schneider stepped down, rumors still are swirling about the company’s interest in a sale. Now, there might be even more credibility to those rumors. Brand licensors, such as Authentic Brands Group LLC and Iconix Brand Group Inc., have expressed interest in acquiring American Apparel. The stars could align…
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The University of Louisiana at Lafayette bookstore has committed to selling fair-trade apparel made by workers receiving livable wages, following the efforts of a student-run campaign. The university chapter of Catholic Relief Services (CRS) Student Ambassadors spent the semester working to make the change, The Acadiana Advocate reported. “Essentially, what we are saying is that every…
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The Consumer Product Safety Commission (CPSC) announced that Minneapolis-based Target is recalling its L.E.D. Gel Clings due to choking and button battery ingestion hazards. The gel clings can separate and reveal the L.E.D./battery compartment,…
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Fans of the Toronto Blue Jays and the Los Angeles Dodgers no doubt are disappointed that the teams won’t be in the World Series. As it happens with every championship series or game in professional sports, merchandisers hedged their bets by making items showing the Dodgers’ and Blue Jays’ theoretical victory. Here are some of…
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After the third and final presidential debate on Wednesday night, numerous news outlets and media platforms were discussing the various utterances that stood out from the discussion. To the surprise of no one, merchandisers have capitalized on the memes and buzz by printing phrases, like “nasty woman” and “bad hombres” on apparel and other merchandise.…
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Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I’m on edge walking around my own neighborhood because of the “zombies” wandering around outside of Eastern State Penitentiary.) Last week, Dri Duck Traders won, and now will face off…
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Between commemorative merchandise for major sporting events, giveaways and retail items, it’s no surprise that the licensed sports merchandise market is successful. Now, according to a study by Transparency Market Research, the global sports merchandise market…
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After the information on a New Jersey man’s Fitbit gave doctors vital, life-saving information, we started thinking more seriously about the impact of wearable technology items and their role in…
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“This Is Spinal Tap” has remained relevant since its 1984 release (if by no other means than “These go to 11” jokes). So, you’d think with the movie’s immense popularity that…
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