There’s a lot of demand for apparel that won’t stain or retain moisture during workouts. And, a lot of the time, consumers can’t be sure whether or not they can trust a company’s advertisement. To verify one specific company’s claims, Business Insider conducted a study where participants wore the same Ably T-shirt every day for…
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Texas A&M University recognized Dallas-based Elevate Brand Marketing as a member of the 2016 Aggie 100, which honors the fastest-growing companies in the world, owned or operated by former Texas A&M University students. Elevate Brand Marketing was ranked No. 2 overall and No. 1 in North Texas with a compound annual growth rate of 200.5…
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Research and Markets announced that, according to its “Global Lithium Ion Battery Market 2016 to 2020” study, the global lithium-ion battery market could grow 15 percent over the next four years, according to…
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Just like the leftover World Series merchandise celebrating a hypothetical Cleveland Indians victory, leftover campaign merchandise has to go somewhere. Unlike the Indians gear, which met its untimely demise, campaign merchandise from both the Clinton and Trump camps will go to supporters for a discounted price. The Hillary Clinton campaign sent out an email blast…
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Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: The weather is in the 60s today, but there are rumors of snow coming to Pennsylvania soon. Make up your mind, nature.) Last week, Maple Ridge Farms won again, and…
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Now that the dust has settled a bit on Montreal-based Gildan Activewear’s proposed acquisition of Los Angeles-based American Apparel’s intellectual property assets and some manufacturing assets, many are left wondering, what now? To dig deeper into how Gildan Activewear plans to use the American Apparel brand, we spoke with Gary Bell, vice president of corporate marketing…
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As more of President-elect Donald Trump’s plans for the next four years surface, we’ve addressed how certain policies could affect promotional products professionals and their businesses. For…
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Now is a big time for sports. The World Series just wrapped up, the NFL season is getting down to crunch time, and the hockey and basketball seasons are just getting started. So, it makes sense for merchandisers to cash in on the fans’ excitement. But, as we’ve seen plenty of times before, not all…
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After announcing a price increase for stamps, the United States Postal Service (USPS) reported a $5.6 billion loss for this year. According to The Hill, USPS had $610 million in controllable income for this year, down from $1.2 billion last year. This loss increased from $5.1 billion last year. “To drive growth in revenue and better…
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Some people don’t like the end of summer. They’re dragged kicking and screaming from the months of shorts and sunblock into the cool breeze of fall. We’re not like them. We look forward to bonfires,…
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