The holiday season is a time for sharing. For promotional products professionals, it’s great when that sharing involves end-users sharing photos using a product. Nicholas D’Eramo, co-owner of Triple Stitch Promotions, Prospect, Conn., described a promotion that landed his client…
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Discount Labels, New Albany, Ind.; and Lancer Label, Obama, Neb., are merging, effective Jan. 1, 2017. Moving forward, the company will be known as Discount Labels, and will be a single provider for its distributors. “We have been in a strategic partnership for many months,” Eric Lanz, senior vice president of Discount Labels, told Broadway…
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The best way to create a sure-fire promotion is to give out a product that the end-users will actually use and keep. Or, if you can’t do that, give them something they’ll have to pry from the clawed clutches of their cats by sending them catnip-infused direct mail. Yes, this is real. The American Genius…
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Lands’ End Business Outfitters, Dodgeville, Wis., announced that it has hired Jerome Griffith as CEO, taking over for co-interim CEOs Joseph Boitano and James Gooch. Griffith served as CEO of Tumi from 2009 until the company’s sale in August 2016. Before that, he held executive positions at Esprit Holdings Limited and Tommy Hilfiger, according to…
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Next, a British fashion chain, is under scrutiny after some customers saw a girls’ T-shirt as sexist. The shirt, which reads “With the Band,” drew criticism after some thought it belittled girls into only being groupies or fans, rather than able to be in the bands themselves, The Mirror wrote.
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GoPro, the popular action camera company, has been having a tough go of it on the stock market right now. Shares fell 2 percent yesterday to hit the company’s lowest level so far. This has been a steady trend for the company, after GoPro’s stock lost more than half its value this year, according to…
Read MorePromo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: I’ve decided that if I ever start a metal band, I’m calling it Polar Vortex. So no one else can take that name!) Last week, Transfer Express won, and now…
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It seems like a majority of the promotional products we’ve received come from the bank. And, by that, we mean all the pens we use to sign forms and then unintentionally slip into our pockets. Oh well, now we have a lasting memory of where we like to handle our finances. Financial institutions create a…
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The United States Postal Service (USPS) introduced a fun augmented reality smartphone app, Delivercheer.com, to spur business and add a bit of holiday cheer to the process of mailing items. To use it, people pick up a Priority Mail box, and can choose between two animated messages: a reindeer or a penguin. [caption id=”attachment_91433″ align=”aligncenter”…
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In the words of just about every character from “Game of Thrones,” winter is coming. While we here in Philadelphia are dealing with the first hate-my-life cold day of the year today (thanks Polar Vortex), the experts are saying that the cold December could boost retail apparel sales by $350 million. …
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